WHAT'S NOUS // Ashley Moore x JOYRICH

When we found out that Ashley’s Joyrich collection was available at their LA store on Melrose, we literally dropped what we were doing and headed over there. To our delight, we saw her breathtaking video shot by Ramos Valencia in the windows between their signature floral canopies and ivy-clad walls. Walking inside, a massive aqua wall framed by old-school parlor lights displayed not one, but 6 #JoyrichxAshleyMoore tees.

This store is funky, in the best way imaginable. Nothing is off-limits; everything goes. From graphic tees to outrageous prints, their line is bold, fresh and fun, with absolutely no apologies given. With her timeless but also completely unique look, we can’t think of a more perfect brand for our mega-muse Ashley Moore to be the face of.

Give us Moore!  To get yours, head to Joyrich ASAP.  These beauties won’t last long.

“The collection takes on a vintage editorial feel circa 1990’s with the classic JOYRICH touch. Black and white portraits make up the foundation of the Ashley Moore by JOYRICH collection. With her strong and contagious look this collection will leave you wanting more.”

Shop the JOYRICH by Ashley Moore capsule collection here.

Take a look at Ashley’s portfolio and follow her on Instagram.

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