This. Is. EVERYTHING! Clearly, Athleta knows a thing or two about the daily lives of empowered women. Athleta celebrates a woman’s strength and control in their new #PowerToTheShe campaign.
Athleta is our favorite go-to fitness brand because it’s more than just perfectly practical, it’s totally fashion-forward. So whatever you’ve got on your plate, Athleta can gear you up with apparel designed by and for female athletes that will easily transition into the other parts of your day. They’ve even got an array of LBDs to sport at work or on a date! Finally, a brand that keeps us looking and feeling both strong and chic at all times.
“Athleta customers want to do it all – they lead extremely active and busy lives but are still able to balance family, friends, exercise, work, and everything in between. Their desire to keep reaching for more is what ‘Power to the She’ is all about”, says their marketing VP. We couldn’t agree more! Our models were recently selected to be part of the new #PowerToTheShe campaign and totally embodied the Athleta woman.
Lauren Johnson is on top of the world right now. Fresh off the plain from modeling in South Africa for a few months, she’s adjusting to life back in the states. From castings, to jobs and everything in between, Lauren literally lives the slogan, ‘Power to the She’. She loves that it reminds already strong women like her to bring that strength and independence to all aspects of their lives, and wardrobes.
Niki Huey, mother of a beautiful little girl, could not agree more. “As a girl, I was always involved in any athletic activity that I could sign up for,” she explained. “The competitiveness and lessons taught–in both solo and team sports–is engrained in me. Now, as a mom to a young daughter, I really see and appreciate the value that sending messages of strength has to girls and women today.” As the bold narrative for the campaign suggests, Athleta understands that a woman is a source of limitless capability. We become stronger by empowering ourselves and encouraging others to strive for excellence as well. There is nothing a woman can’t do! Fo Porter, who has been one of the faces of the brand since early 2013 said she’s always felt “empowered by Athleta and all that they have to offer us women.” She went on to say, “I love who I am and the way I feel in their workout gear! Not only do I feel hot as hell, but it also drives me to kick that much more ass whatever activities I’m involved in. Whether it be in the gym, outdoors, yoga or Pilates; I’m confident in every step I take thanks to Athleta!”