Brand Spotlight

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If there’s one brand where we’re pretty much obsessed with everything they do: it’s MINKPINK. First things first, it’s an Aussie-born brand and we’re digging everything that’s been coming out of Australia recently. It’s all fresh, fun, and most importantly- vibrant! They run with the tagline “Be brave and free”, which we’re planning on heaving henna tattooed on the next time we find ourselves in Venice Beach. Chloe Norgaard is on their design team; no explanation necessary there. Love! Their tweets are out of this world funny, if you’re not already following them, do yourself a favor and do it now. You can find them in the trendiest stores all over the world, from Urban Outfitters and Nastygal to Pacsun and Nordstrom, so you can always find some MINKPINK close by or at the click of a button. Lastly (and right now most importantly) they chose our girl Taylor Hannum to be a part of their video for the 2015 Swim collection, and it is purely AWESOME. It’s exactly what we needed to get us through this week’s case of the Mondaze.

So check out their video and then scroll through a super fun gallery of images we snagged off their inspo board on Tumblr. If you love them as much as we do, click through the individual pieces to get your hands on them.

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From a double-page spread in Cosmopolitan Magazine to the walls of the store itself, we’ve been seeing our girl Bridget Satterlee in her newest AE campaign EVERYWHERE. November is pretty much our favorite time to shop (because with the holidays coming up we can justify going downright shop crazy), and these cozy fall outfits are to die for! Hands-down our favorite puffers, sweaters, sweatshirts and denim of the season. To be fair, AE has our favorite denim every season, but that’s beside the point.

Anyway, it simply does not get more classic than Bridget in American Eagle; that smile, that plaid- it’s a match made in fashion heaven. We’re especially loving the Neon Lemon Get Down Hooded Puffer Jacket paired with the plaid boyfriend shirt, it’s an unexpected combo but it WORKS!

Excuse us while we go buy every piece (which you totally can do too by clicking through our links at the bottom). In the meantime, feast your eyes on the beautiful Bridget Satterlee for American Eagle Outfitters.

 

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SHOP THE LOOKS

LOOK 1:

Graphic Tee 

Skinny Jeans

On the Male Model:

Graphic Tee

Jeans 

LOOK 2:

Red Plaid Jacket

Jean Jacket

Skinny Jeans

Boots

Socks

LOOK 3:

Flannel Shirt

Striped Undershirt

Beanie 

Skinny Jeans

Boots

Puffy Jacket 

On the Male Model:

Collar Shirt

Jeans

 

Shop till you drop at www.ae.com and follow American Eagle on Instagram.

Take a look at Bridget’s portfolio and follow her on Instagram.

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This. Is. EVERYTHING! Clearly, Athleta knows a thing or two about the daily lives of empowered women. Athleta  celebrates a woman’s  strength and control in their new #PowerToTheShe campaign.

Athleta is our favorite go-to fitness brand because it’s more than just perfectly practical, it’s totally fashion-forward.  So whatever you’ve got on your plate, Athleta can gear you up with apparel designed by and for female athletes that will easily transition into the other parts of your day.  They’ve even got an array of LBDs to sport at work or on a date!  Finally, a brand that keeps us looking and feeling both strong and chic at all times.

“Athleta customers want to do it all – they lead extremely active and busy lives but are still able to balance family, friends, exercise, work, and everything in between. Their desire to keep reaching for more is what ‘Power to the She’ is all about”, says their marketing VP.  We couldn’t agree more!  Our models were recently selected to be part of the new #PowerToTheShe campaign and totally embodied the Athleta woman.

Lauren Johnson is on top of the world right now.  Fresh off the plain from modeling in South Africa for a few months, she’s adjusting to life back in the states.  From castings, to jobs and everything in between, Lauren literally lives the slogan, ‘Power to the She’.  She loves that it reminds already strong women like her to bring that strength and independence to all aspects of their lives, and wardrobes.

 

 

15Niki Huey, mother of a beautiful little girl, could not agree more. “As a girl, I was always involved in any athletic activity that I could sign up for,” she explained. “The competitiveness and lessons taught–in both solo and team sports–is engrained in me. Now, as a mom to a young daughter, I really see and appreciate the value that sending messages of strength has to girls and women today.” As the bold narrative for the campaign suggests, Athleta understands that a woman is a source of limitless capability. We become stronger by empowering ourselves and encouraging others to strive for excellence as well. There is nothing a woman can’t do! Fo Porter, who has been one of the faces of the brand since early 2013 said she’s always felt “empowered by Athleta and all that they have to offer us women.” She went on to say, “I love who I am and the way I feel in their workout gear! Not only do I feel hot as hell, but it also drives me to kick that much more ass whatever activities I’m involved in. Whether it be in the gym, outdoors, yoga or Pilates; I’m confident in every step I take thanks to Athleta!”

 

 

Find a store or shop online at Athleta.com; there’s free shipping on orders over $50 and returns are always processed at no additional cost.

To get more fuel for a life in motion, you can also follow them on Instagram, or check out their blog.

Follow the models: Fo Porter, Lauren Johnson, and Niki Huey Or check out their portfolios.

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A brand inspired by L.A. lifestyle, Brandy Melville gained its fame among Hollywood celebrities, including The Kardashians, Ashley Benson, Audrina Patridge, Paris Hilton, Lindsay Lohan, Miley Cyrus, Karlie Kloss and many others.

The ‘Brandy Girl’ is the definition of classic character standing out in the crowd, she is refined and fashionable yet relaxed. The typical Brandy Girl is feminine with an urban twist, young at heart, active, tough, stylish, and chic in an effortless way.

Nous model Naty Belmont has been a tried-and-true Brandy Girl since she first signed with Nous Models. It’s an opportunity that millions of girls would dream of getting. We asked Naty to tell us a bit more about being a Brandy girl. 

“The first time I ever worked with Brandy Melville was May of 2013. It wasn’t just my first time working with Brandy but my first time ever working as a model just in general- so I was very nervous to say the least! The whole team was so sweet and easy to get along with, I remember not ever wanting to leave. Being 14 at the time they all treated me like their little sister. The team at BM is like one big happy family.

Now that it’s been a year and a half I can definitely say it’s just like hanging out with family on set. We get so much work accomplished but we have such a fun time doing it. I don’t only get to work with a dream team, but I also get to represent such an amazing brand!!”

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Natalie and two other Brandy girls traveling to shoot on location with photographer Anastasia Krivosheeva (left) and BM creative mastermind Gina Tomasino (right).

“The thing I love most about being a Brandy Girl is the opportunity to be a role model to younger girls; it’s always so crazy hearing from girls saying they look up to me. This brand is known, worn and loved by girls like me from all around the world and being able to represent them and their style is such a huge blessing. It honestly still blows my mind thinking about it.

My room is totally filled with Brandy Melville clothes. The collection is comfy, soft, practical and of course SO cute. I love wearing BM clothes in my everyday life. My older sister and Mom wear it too, so I know I’ll be able to keep Brandy as a part of my wardrobe for a long time to come.”

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Brandy Melville is known for loose fitting off-shoulder tees, soft angora sweaters, flowy dresses, and mini skirts. Women of every age can find something at Brandy Melville to fit their style, closet and budget.

Want to look like a Brandy Girl? Get the quintessential Brandy look as modeled by Naty on BrandyMelville.com. 

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To see more of Naty’s adventures with the Brandy Melville gang, check her out on Instagram @natalieelisee.

Many of the pictures in this post were taken by the fantastic Willow Greene. Follow her on Instagram at @moody_mind and tumblr

coverphotoLiving Doll has something every girl will love! With tons of options for fall, Living Doll encourages girls to be fashion chameleons and makes clothing to transform your style from edgy rocker to boho princess.

The best part? 80% of Living Doll’s clothing is made in the USA, so you can look good AND feel good about what you’re wearing.

Faith and Zelly were the perfect pair for this Living Doll shoot. These two fashionistas effortlessly captured everything a Living Doll girl is… bold, confident, and ambitious.

Zelly shows us how cool and effortless a bohemian style can be! Show off your girly side with a sweet color palette of reds, pinks, and browns.

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Faith takes on the minimal trend with classic and trendy pieces! Strut your stuff in black, white, and blue colors.

Living Doll is all about being yourself, whatever style you want to be. With so many options, it’s easy! We’ll be shopping for our fall wardrobes at Living Doll!

 

Follow the dolls:

Faith @faithpicozzi

Zelly @zellyyd

Living Doll @LivingDoll_LA

garagedenim_cover4We can’t believe it is almost fall! That means back to school, layers, and getting cozy. Thankfully, Garage Clothing has us covered with their amazing new collection of jeans and separates! We can’t wait for the weather to get cooler so we can rock some of these new looks!

Check out Garage Clothing’s handy denim guide here!

Shot by the talented Chris Heads, our model Tereza shows off how effortlessly cool Garage’s style can look. Check out the behind the scenes on the shoot:

https://www.youtube.com/watch?v=7-gzFd7kEjk

Skinny jeans are a timeless staple that can never go wrong. Pair them with pretty much anything plaid or a soft tee you are set! Jeggings are basically our favorite things, providing maximum comfort with that long and lean look you love. Check out Garage’s skinny jeans here!

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We love how Tereza conveys a carefree casual style in the campaign. The styling is spot on and strikes the perfect balance between cute and relaxed! Layers, cool colors, and a little bit of sass are key.
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We want it all! Be sure to check out Garage Clothing for all your back to school needs!

PHOTOGRAPHY

Chris Heads

Follow Tereza on Instagram! @terezakacerova

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Ever feel so overwhelmed with your life that you don’t even know where to begin?  We do.  I mean, come on!  Any tried-and-true fashion girl has a lot on her plate for one day.  We get things done!  You’ve got work, play, the gym, dinner, friends- don’t forget your social media feeds, and some shopping time if you’re lucky- sometimes it all just seems like too much!  T.M., an abbreviation short for Transcendental Meditation, is the twice-daily practice of mantra-based meditation.  In short, it’s a great way for people with super-chaotic daily lives to stay grounded, centered, and inspired.

Award winning film director, writer and producer David Lynch has taken on the task of sharing these enlightening techniques with the world with his nonprofit organization, The David Lynch Foundation.

Our girl Alyssa Miller (@luvalyssamiller) says she owes her sanity to T.M.; so when her friend and fashion publicist Robyn Berkeley proposed a capsule collection of lounge and activewear benefiting the David Lynch Foundation, she was all on board.

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“It changed my life. You spend twenty minutes in the morning and twenty minutes at night giving yourself the time to sort through your emotions. It’s all about change from within, like our T-shirt logo says, and this collection just made sense because it’s about eating well, working out, taking care of yourself, and giving back.” – Alyssa 

LIVE THE PROCESS, David Lynch Foundation and Alyssa Miller Collaboration

 

To get your hands on the beautiful collection that donates a portion of proceeds directly to the David Lynch Foundation, check out http://shop.livetheprocess.com

To read Alyssa’s statement for Live the Process, click on over to http://livetheprocess.com/2014/07/bringing-beauty-light-together/ 

 

Thanks Alyssa, for reminding us that our Instagram filters aren’t the only that make us look and feel better about ourselves.  Change begins within.  Live the Process!