If you seem to notice more fashionistas wearing denim than usual today, it’s not by coincidence: April 29th marks the 16th annual Denim Day, a campaign created by the feminist activist organization, Peace Over Violence (aka, the original girlbosses), headquartered right here in Los Angeles.
The inspiration behind the campaign came from a group of women wearing jeans to the steps of the Supreme Court following the appeal of a rape conviction in 1990. For those unfamiliar to the case, an 18-year old was picked up by her 45-year old driving instructor for her very first lesson. But instead of learning the ins and outs of parallel parking and left hand turns, a beautiful young girl suddenly became the victim of sexual assault when her driving instructor took advantage of her. The story became even more appalling after the judge assigned to her case ultimately ruled against her, stating that since she was wearing tight jeans, she had to have been involved in removing them–thus leading to consensual sex. Denim Day was thus created in response to the outrage over this verdict and to draw much-needed attention to the fact that wearing tight jeans is not an invitation to sexual violence against women.
After bringing awareness to this particular case and uniting people in support of survivors everywhere, Denim Day LA soon caught wave and quickly expanded into a national movement: Denim Day USA. Its reach turned global last year after its exclusive partnership with GUESS, the iconic lifestyle brand famous for its trendsetting denim and noteworthy ad campaigns. As Denim Day’s Official Fashion Sponsor, GUESS spreads the message behind the campaign with storefront windows, social media posts and even in-store pledge books that invite shoppers to join the movement by signing their name and committing to wearing jeans on Denim Day.
Today, GUESS Headquarters in LA and NYC also hosted official press events at the company’s corporate headquarters to unite everyone from politicians like LA Mayor Eric Garcetti, fashion news outlets like Nylon Magazine and GUESS models like Charlotte McKinney together to raise awareness around violence issues. To show our support, we’re bringing you this stunning editorial from Tereza looking quite gorgeous in some Guess Jeans of her own. Girls rule.
Hair – Crosby Carter Management
Manicure – Pilar Lafargue