Novella Royale is so, so much more than your new favorite brand for comfortable, flattering clothes with a whole lot of attitude. It’s more than it’s celeb and it-girl following. Novella Royale is actually.. a beautiful little girl. Novella is the daughter of designer Mary Myers, a third-generation seamstress who had been working for a large retailer at the time of her pregnancy.
After Novella came into her world, Mary was inspired to start something new, something more personal and meaningful to her. She set out on a mission to design and produce clothes that incorporated her passion for American made garments, and her love of 60’s and 70’s prints and silhouettes. She wanted to make flattering pieces inspired by everything from her personal style, to rock and roll and the modern world around her. And she totally did.
Photographed by the amazingly talented Easton Schirra, their Holiday 2015 collection and lookbook are equal and identical parts Novella Royale and Faith Picozzi. #MFEO? We think so.
Shop Novella Royale here.