California namesake brand PacSun has always been a favorite among the West Coast cool crowd. And with its recent rebranding and new-age, modern storefront on the world famous Third Street Promenade, the beach-ready brand continues to solidify its place as one of the raddest retailers in town. According to CEO Gary Schoenfeld, PacSun took two years to restructure the store and now considers this Santa Monica location a flagship. The newly redesigned storefront features an eye-catching 22-foot billboard created by LA artist Tyler Spangler and is just steps from the beach, making a bikini purchase even more tempting (but justified). Head on over to admire the views and shop favorites like RVCA, Hurley, and Gypsy Warrior, and who knows – you may even bump into Kendall and Kylie.
Shop the new PacSun here: