WHAT'S NOUS // Sydney for Diamond Supply


Being a model is hard work. Think about the last time you went shopping, how many outfits you tried on, and how tired you were at the end of the day. Now multiply that outfit number by ten, tack on a couple hours for hair and makeup, and imagine about a dozen people watching your every move the entire time. This, is a day in the life of a model #IRL.

When we saw Sydney’s lookbook for the iconic skate brand, Diamond Supply Co., complete with some pretty intense #BTS shots, we thought it was the perfect time to get some insight on the matter. The team shot at the beautiful Lobo Castle (yes, you read that right- CASTLE) in Agora Hills, and it was the brand’s first time shooting for Diamond Women, an extension of the previously all-menswear line. No pressure.

A model, actress and amateur-voguer, Sydney is no stranger to performing for a crowd. We asked her how she felt about being the center of attention on a shoot, having a whole team of people watch and critique her modeling. Is is stressful? Scary? Or dare we say.. fun?

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Sydney in-store at DSCo

“Oh, I love it! It’s definitely a confidence booster and it pushes you to give the team what they want.”

Good. Point. The people watching, they’re not just innocent bystanders. There will be a photographer, photographer’s assistant, wardrobe stylist, hair stylist, makeup artist and a creative director at the very least, and every one of them has put hard work towards you doing a good job. Now it’s the model’s job to bring it all together and make the magic happen. Feeling the pressure yet?

Sydney handled all that pressure not only with a boat-load of confidence, but with style and humility too, nailing the #diamondlife style to a tee. Shot by photographer Mat Abad, the lookbook is, well, perfect. Take a look at some of our favorite images from the shoot:


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Diamond Supply Co. was founded in 1998 when Nicholas Tershay (aka Nick Diamond) created a skateboarding hardware line from his humble one-bedroom apartment in San Francisco. In 2000, Nick moved to Los Angeles and began building Diamond Supply Co. in Mike Carroll & Rick Howard’s legendary Girl Skateboards distribution house – soon growing Diamond Supply Co. to a full range of skateboard hard and soft goods, including bolts, bearings, t-shirts, fleece, accessories and more. Having a strong design aesthetic, and a commitment for creating high quality goods, Diamond Supply Co. was quickly embraced by skate and street fashion communities alike.

Shop more Diamond Supply Co here.

Women’s Head Designer- Bana Bongolan

Photographer – Mat Abad

Makeup- Lydia Page

Hair- Kat Park

Take a look at Sydney’s portfolio and follow her on Instagram.


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