Athletic Wear

Over the past few fashion seasons, there has been a huge transformation in the latest trend in athletic wear. A trend that was once known for comfy clothing only to be worn to the gym or workout classes, is now completely acceptable to wear for any occasion, any day of the week. Check out the gallery below to see our #NousModel Laura Evans rocking the most recent street style trends!

Click on the photos below to shop some of her looks to help get your street style collection started!

 

Pam & Gela Track Jacket

Phat Buddha Sports Bra

Pam & Gela Track Pants

This shift has created a huge buzz around the term ‘athleisure,’ inspiring all of us trend setters to keep up to date with all of the trendiest workout clothing, sneakers, and accessories. Athleisure is now one of the most essential parts of every girls’ wardrobe. Designers have caught on to this trend fairly quickly, and many have started their own athleisure lines to keep up with the trend.

Maje Plaid Bomber

NO KA’OI Epaki Flared Pants

Maje Track Jacket

Adidas Fanny Pack

NO KA’OI Embroidery T-Shirt

NO KA’OI Embroidery Shorts

Almost every clothing brand that you can think of now has its own athletic clothing line, but some of the most popular brands right now are Nike, Adidas, Gucci, FENDI, Supreme, and Fabletics. This street style trend has expanded from basic black leggings and shoes to bold-colored pants, matching sweatsuits, and sneakers.

Isabel Etoile Marant Kaori Sweater

Isabel Etoile Marant Dobbs Pants

Opening Ceremony Off the Shoulder Warm-Up Anorak

Opening Ceremony Warm-Up Skirt

Fila Women’s Disruptor 2 Premium

Live The Process Cutout Bodysuit

Fila Women’s Disruptor 2 Premium

Whether you plan to spend your day sweating at the gym, running errands around town, or brunching with friends, all you need is an outfit by your favorite sports brand and the confidence to rock the look, and you are ready to take on the day!

 

Can’t get enough of Laura? 

Check out her Portfolio and follow her on Instagram

Photographer – Martin Rusch Instagram | Website

Stylist – Janis Bakken Instagram | Website

Makeup – Michal Cohen Instagram | Website

Hair – Sarah Dougherty Instagram | Website

When you’re healthy and fit, people can see it. Not just in your body, but in your overall vibe and energy from the inside-out. Positive lifestyle habits are totally contagious! Try adding more into your life and watch them catch fire. Before you know it, you’re smiling from ear to ear, working out effortlessly, and maybe even inspiring others to do the same. We can’t think of a person who exemplifies this kind of naturally snowballing happiness better than Allison Holton.

She loves to be active, but doesn’t take herself too seriously. She does lots of different activities regularly rather than trying to stick to one regimen on repeat, and she’s not afraid to try something new. For Allison, maintaining healthy habits is fun. She doesn’t stress about it because to her it’s not a chore; she just does what feels good. And we dare you to say it doesn’t look good on her.

Want to take Allison’s simple, well-rounded approach to a fit life? Read her advice below.

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  • Ballet

    Just a typical day w @alvin_nguyen 🐚🌷🌴

    A photo posted by Allison Holton (@aholtt) on

  • Yoga
  • Aerial Yoga
  • Running
  • Pilates Reformer
  • Hiking
  • Boxing
  • Cycling
  • Swimming
  • Snowboarding
  • Biking
  • Dance (hip hop, jazz, & lyrical)

Do you belong to a gym? Have a personal trainer? 

My daily workout routine usually consists of two hours of ballet classes at night. The class starts with intense stretching, and then we spend a majority of the time learning choreography. On the weekends I get together with a group of friends (that happen to be nutritionists/personal trainers) and hike or hit up Equinox.

Are there any workouts you’re dying to try?

I’ve always wanted to get into mixed martial arts. I tried a jiujitsu class and it was really tough, but I’d like to give it another go.

You don’t believe in fad diets. Why not?

I believe eating healthy and staying positive is the best way find what people look for in diets. I don’t worry about what my body looks like. My primary concern is staying healthy and challenging myself with a good workout.

What about dietary restrictions on certain types of foods? (carbs, gluten, meat, dairy, etc.)  Why or why not?

My diet is well balanced.. I don’t like to deprive my body of anything. My meals are usually small portions of different food groups.

What’s one exercise move that every woman should know?  

My Fit Life with Allison Holton

SQUATS. I used to think they would make my legs/ butt bigger and bulkier, but that’s a common misconception. I recently got into lifting at the gym and I’ve noticed such a difference. Try it girls, trust me.

What’s your best-kept secret beauty trick?

My skin is really important to me, so I use a couple different products to keep it hydrated. I use Sephora’s First Aid Beauty cleanser and repair cream. Once a week I chill with an Origins charcoal mask on my face, and a Moroccan oil mask on my hair.

What’s the first thing you do to prepare for a job?

If my job starts early in the morning, I throw on an eye mask to reduce puffiness and redness.

How about preparing for a work out?

I take C4 (preworkout) before my workouts. And a mineral water mix during them.

What are some of your favorite songs to work out to? 

I love the Weeknd and Ellie Goulding. I usually just Spotify between the two.

You seem like you’re happy all or most of the time, what’s your secret!?

I’m super lucky to be surrounded by my amazing friends. We are always adventuring. Surfing at the beach, snowboarding in Big Bear, and walking around Disneyland is my favorite! I’m always looking to find something new to try out

What’s your go-to fitness look?

Yoga has the cutest outfits, but I think running clothes/shoes are my go-to. When I put on my running gear, I can’t help but feel pumped.

3 Healthy Habits that you absolutely swear by:

Eat every two hours, get lots of sleep, drink lots of water and keep active!

Words of advice for anyone who wants to look and feel good:

Make small, achievable goals each day and tell yourself you can!

What is the best fitness tip you have ever received?

SQUATS!

   Check out Allison’s portfolio and follow her on Instagram.

daniellemyfitlifecover

…Aaand we’re back with more Fit Life interviews! Today we’re featuring Danielle Herrington, whose super-fit and amazingly toned bod (seriously, have you seen her!?) has us all wanting to know what her secret is. Turns out, there’s really not much of a secret! Sometimes having a fit lifestyle is no more than what it sounds like, working hard, eating clean, and staying hydrated- no extra bells or whistles. It’s all about balance and Danielle knows exactly how to shape up without overdoing it.

 

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Why is fitness important to you?

It’s important to me because it makes me feel good. Over all I feel more positive about things. Also the boost of energy you get. As well as all just being healthy.

Did you play sports in school?

I played Volleyball.

What’s your favorite part of working out? And your least favorite?

Favorite part of working out is the feeling you get when you start to see results. Also feeling accomplished after a tough workout. Least favorite is when I try a new workout I get sore after. That never really feels to good.

How often do you do Cardio?

I try to do it 3-4 times a week.

Which do you prefer, and why…steady state cardio or HIIT (high intensity interval training)?

I prefer HIIT running on a treadmill. Honestly I just don’t like long work outs. I tend to get bored a slack off if it’s too long. I’d much rather do a short and intense workout that keeps me on my toes.

What about strength training?

I do Pilates for lengthening and body weight exercises for strengthening.  My favorites are push ups, donkey kicks, sumo squats, side planks, mountain climbers and burpees. I know most people dread them, but I love burpees!

Are there any workouts you’re dying to try?

I’ve seen a lot of people taking up boxing. That’s definitely something I would try!

Screenshot 2015-11-09 11.13.02Do you see a difference in your mood when you don’t get to the gym?

Definitely! When I don’t workout I’m fatigued easily and overall I’m just not in the best mood so I stay active as regularly as possible.

Do you believe in diets?

No, they never last and eventually you’ll gain the weight back!

Say you’re at the grocery store picking out your eats for the week. What are your thoughts when choosing what to buy?
I go for organic, high protein, low fat , and low carb. No dairy, I’m not allergic or anything I’m just not a big fan of it.

What’s the first thing you do to prepare for a job?

It’s pretty simple. I work out, drink a lot of water to stay hydrated, and I try to get plenty of rest.

You mentioned that you do Burpees. What are the body benefits?

Burpees are my absolute favorite thing to do. Especially if I don’t want to go to the gym, I do them at home. Actually, you can do them pretty much anywhere and it works out your arms, legs, butt, and abs, all in one move.

What’s your go-to fitness look?

Sports bra, t-shirt & shorts. Ya know, super fancy 😉

What’s your favorite music to listen to for motivation?

Pretty much anything upbeat and fast-paced. I like it all.

What do you do to relax?

I go to the spa and get a massage. If I don’t have time, even getting may nails doing is super relaxing to me.

What would you say to someone who was looking to get fit but didn’t know where to start?
I would tell them to start of with small changes, like adding more veggies to their meals everyday or doing light workouts like power walking for 30 minutes. You have to start somewhere! Over time you can keep progressing. The key is longevity, so you don’t want to jump to super strict meals and tough workouts that would be too difficult to maintain.  Oh, and I would tell them that the work is totally worth it.

Take a look at Danielle’s portfolio and follow her on Instagram.

 

myfitlifelaurencover

Lauren Johnson is kiiiind of the ideal athlete-turned-model. This former high school track and field star radiates fit and healthy living from every beautiful freckle on her face! From representing some of the most in-demand fitness brands to her down time training for half marathons with her hunky personal trainer (a.k.a boyfriend) Kyle, Lauren clearly knows a thing or two about great lifestyle habits. Naturally, we thought you’d appreciate a little inspirational insight into how she stays looking and feeling so happy and healthy. Get a pen and paper ready ladies, you’re definitely going to want to take some of this down!

currentlypracticing

  • Pilates
  • Yoga
  • Running
  • Hiking
  • Surfing
  • Kayaking
  • Weight Lifting
  • Rock Climbing
  • Kickball
  • Cycling
  • Boxing
  • Dance

 

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It’s time

A photo posted by Lauren Johnson (@lcj271) on

 Why is fitness important to you?

Aside from the obvious health benefits of being active on a regular basis, it is a stress reliever, and extreme mood booster.  It’s been a way to connect to other individuals through the love of living an active, healthy lifestyle.  You feel productive while you are bonding with others.

Did you play sports in school?

I played basketball, track and field (hurdles, 4×100, 100m dash and 200m dash), and after high school, was on a kickball team for a little bit.

What’s the secret to your amazing body?

Of course keeping up with an active weekly plan is important, as well as eating lots of veggies and fruits, but I honestly believe that having a good balance of what society considers “ no to treats and sweets” is important as well.  This may be a stretch for some people, but for me being happy is the first step to having an amazing body and mind.

lauren006 2

 

Are there any workouts you’re dying to try?

I haven’t tried the barre classes that everyone is in love with, and I have definitely been curious to try!

Do you see a difference in your mood when you don’t get to the gym?

Yes! Not just the gym, but any outdoor activity.  I don’t need to workout everyday, nor do I think it is the best for your body, but when I don’t keep up with my typical activity level, I feel sluggish.

You don’t believe in diets. Why not?

I think there needs to be balance, but I feel that diets are usually short term, and lifestyle eating is well, for life 🙂 I lifestyle eat, not diet. Ya feel me?

 

What’s in your fridge right now?

Tons of berries, pomegranate seeds, apples, almond milk, chocolate cashew milk, spinach, red/green peppers, broccoli, carrots, hummus, salsa, greek yogurt, chia seeds, quinoa chocolate bars, homemade bread, homemade chocolate raspberry mousse, hamburger buns, nut butters of all kinds, and basically every condiment!

 

What’s one fitness move should every woman know?

Sumo squat with weights –  I love it because it can zip up your booty, abs, inner thighs, and hamstrings.  Other variations can also tone your calves, and arms.  Also, the happy baby stretch! I know its not a “fitness” move, but it is a great hip opener and feels great after a run!

What’s your best confidence-boosting trick?

I take my lipstick and write on the mirror loving quotes or words.  My mom does this at home, and it is such a sweet reminder that lipstick is used mainly to enhance beauty, but using it to enhance inner beauty is so much cooler to me.

What songs are on your iPod?

I actually trained myself not to listen to music when I workout.  I use my inner thoughts and dialogue to keep me going, plus I’ve learned to do some critical thinking. Outside of workouts, I love anything old school, Al Green, James Brown, funky town music!

 

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Take a look at Lauren’s portfolio and follow her in Instagram.

Situated in the midst of lush greenery, Danielle embodies the look of a true bohemian goddess in her photoshoot for Purusha People. This on-trend Los Angeles-based athletic brand believes that what you wear next to your skin is sacred, and strives to create rad clothing that weaves together art and creativity. The result? Amazing. Embrace your inner mermaid in the Spirit One Piece, radiate hippie vibes in the Dancing Moonlight Leggings and tap into your intuitive side in the Crescent Moon Yoverall. The options are truly endless, as well as inspiring – we might just go home and dust off that yoga mat in the corner of our room. Namaste!

Shop more Purusha People here.

Take a look at Danielle’s portfolio and follow her on Instagram.

Davia Gomez, Hurley, Swimwear, Swimsuits, Bikini, Athletic Wear, Workout Gear, Nous Models, Nous Model Management

On a sunny SoCal day, Davia Gomez visited Nous Models HQ to talk all things Hurley. Dressed in a short Forever 21 frock and adorable booties, the average passerby might be surprised to discover that this seemingly girly-girl is the face of Hurley, a household name among surfers and skateboarders. But as any good story begins, there’s more than meets the eye. Find out how this brand became one of her favorites as Davia spills the deets on why she loves Hurley.

“They are like family,” she says of the Costa Mesa-based brand. A born-and-raised California girl herself, Davia’s father was one of the original founders of Hurley (NBD), and her brother and boyfriend now also call it home. “Both of them work there!” she exclaims with a smile on her face as she describes a typical visit to Hurley offices. “Everyone is so laid back, kind, and down-to-earth. My boss, Riana, is like a sister to me.” On set, Davia says she feels just as much love. “The photographer is really cool, he’s so fun to shoot with,” she shares of the talented Derek Bahn, whose resume is chock-full of mega beach babes – we’re only fangirling a little. Promise.

Thanks in part to that homey-vibe, it’s easy to tell that Davia has a deep connection to Hurley. Starting at a young age with the Hurley Girls line, Davia has literally grown up in and around Hurley, eventually moving on to active wear and finally swim. In addition to getting first picks on some of the best new bikinis, Davia has an insider’s knowledge on the clothing itself. “Everything is really well-made. They use such great material.” One of Davia’s favorite picks: this leather jacket, which we immediately envisioned ourselves adventuring around town in. As for the scoop on swimwear, Davia says the options are endless (which is good news for your spring break packing list. Just saying. We don’t believe in coincidences.)

We could talk clothes for hours, naturally, but when asked how she would describe Hurley in one word, Davia chose the word creative. “They have an amazingly talented team.” She raves about the Hurley Women’s clothing designers Tanya and Natasha, who help style Davia on shoots. Davia also believes Hurley is ahead of the activewear game when it comes to art and photography. We even learned that the brand was recently featured in Japanese Vogue, and that’s something few active lines can say they’ve accomplished.

Davia was literally born to be the face of Hurley, and we can’t wait to see what’s in store for their future. In the mean time, you’ll find Davia traveling along the California coastline going to and from Hurley events and being a part of the brand that she loves and has become her family. It’s nice to see that the ultimate beach babe keeps her feet on the ground – or in this case, the sand.

Take a look at Davia’s portfolio and follow her on Instagram.

 

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You should be running – not walking – to your laptop to peep the latest collection from KOS*USA. The Los Angeles-based fitness brand has an unbelievable line of athletic designs, specializing in Zen prints that our girls Britt Koth and Alexis Ren look amazing in. Besides, who can ever have too many pairs of yoga pants? Whether you’re actually doing yoga or lounging around the house, KOS*USA will have you looking like a pro.

Shop the looks here.

Alexis Ren PORTFOLIO / INSTAGRAM

Britt Koth PORTFOLIO / INSTAGRAM

maitlyncover

For a girl on the go, fitting in a workout routine can seem like the most daunting task (let’s be honest, we’d rather be spending that time devoted to Netflix). What can make the trip to the gym more fun, however, is looking good doing it. Which bring us to Vimmia: our latest workout gear obsession. And with a motto like “Engage Your Life,” what’s not to love? This luxe activewear line features stylish apparel for all of your yoga, studio and cardio needs.

We love that the brand focuses on creating balance and reconnecting with yourself–something that is easily lost in the craziness that is the holiday season. Needless to say, Vimmia should definitely be on your wish list this season. You can thank us later (after catching up on Scandal reruns, of course).

Vimmia, Maitlyn Simmons, Nous Models

 

Take a look at Maitlyn’s portfolio and follow her on Instagram.

Photos by Martin Rusch.

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This. Is. EVERYTHING! Clearly, Athleta knows a thing or two about the daily lives of empowered women. Athleta  celebrates a woman’s  strength and control in their new #PowerToTheShe campaign.

Athleta is our favorite go-to fitness brand because it’s more than just perfectly practical, it’s totally fashion-forward.  So whatever you’ve got on your plate, Athleta can gear you up with apparel designed by and for female athletes that will easily transition into the other parts of your day.  They’ve even got an array of LBDs to sport at work or on a date!  Finally, a brand that keeps us looking and feeling both strong and chic at all times.

“Athleta customers want to do it all – they lead extremely active and busy lives but are still able to balance family, friends, exercise, work, and everything in between. Their desire to keep reaching for more is what ‘Power to the She’ is all about”, says their marketing VP.  We couldn’t agree more!  Our models were recently selected to be part of the new #PowerToTheShe campaign and totally embodied the Athleta woman.

Lauren Johnson is on top of the world right now.  Fresh off the plain from modeling in South Africa for a few months, she’s adjusting to life back in the states.  From castings, to jobs and everything in between, Lauren literally lives the slogan, ‘Power to the She’.  She loves that it reminds already strong women like her to bring that strength and independence to all aspects of their lives, and wardrobes.

 

 

15Niki Huey, mother of a beautiful little girl, could not agree more. “As a girl, I was always involved in any athletic activity that I could sign up for,” she explained. “The competitiveness and lessons taught–in both solo and team sports–is engrained in me. Now, as a mom to a young daughter, I really see and appreciate the value that sending messages of strength has to girls and women today.” As the bold narrative for the campaign suggests, Athleta understands that a woman is a source of limitless capability. We become stronger by empowering ourselves and encouraging others to strive for excellence as well. There is nothing a woman can’t do! Fo Porter, who has been one of the faces of the brand since early 2013 said she’s always felt “empowered by Athleta and all that they have to offer us women.” She went on to say, “I love who I am and the way I feel in their workout gear! Not only do I feel hot as hell, but it also drives me to kick that much more ass whatever activities I’m involved in. Whether it be in the gym, outdoors, yoga or Pilates; I’m confident in every step I take thanks to Athleta!”

 

 

Find a store or shop online at Athleta.com; there’s free shipping on orders over $50 and returns are always processed at no additional cost.

To get more fuel for a life in motion, you can also follow them on Instagram, or check out their blog.

Follow the models: Fo Porter, Lauren Johnson, and Niki Huey Or check out their portfolios.