Beach Beauty

 

 

 “With messy hair and a thirsty heart, stay gold” is the slogan for Alex G‘s latest campaign with Na-KD and we’re all about it! This beach beauty dominates in their Spring 2017 line, reminding us that details are everything! From complementing your waistline with this pair of adorable silk rose-pink pants, to adding a savy backside bow on this newly-released white blouse, Na-KD highlights the female figure in such a magical way.

Also, we absolutely love how Na-KD aims to re-function how an individual is to wear their clothing. By styling jackets and shirts in a way that’s far from the norm, Na-KD reveals a strong sense of uniqueness and individuality that makes trailblazers out of all their admirers.

Having trouble looking away? Don’t! Take a peek at the rest of Alex’s shoot, as well as her campaign video below:

 

 


Shop more Na-KD here and follow them on Instagram.

Check out Alex G’s portfolio and follow her on Instagram.

Photographer – Christian Harvey Instagram.

Creative and art direction – Sebastian Hammarberg Instagram.

Styling– Sebastian Hammarberg Instagram.

MUA and hair– Matisse Andrews Instagram.

Videography – Cobian Dewey Instagram.

Oh my! MANGO‘s new Spring/Summer 2017 campaign carries a beautiful message, #AStoryOfUniqueness. This is a story of embracing one’s self, talents, passions, strengths, and weaknesses… and who better to represent this sense of uniqueness than a wonderfully creative person like Lauren. Aside from modeling, Lauren thrives in the world of ceramics. Check out some samples of her amazing creations:

Also, peep the campaign video below! It has some serious So-Cal vibes that you’ll adore:



Shop more Mango here and follow them on Instagram

Check out Lauren’s portfolio and follow her on Instagram

Photographer – Angelo Pennetta Instagram

nousmiamiswimweekcoverlinebreak

Ready, set, swim! Once a year, babes from all over the country head to Miami to both showcase and preview the hottest suits of the season. Excited to get in on the action, the Nous team packed up and jet-setted from the West Coast to the Gulf Coast to get in on the action. It may have been our debut season showing there, but we’re believers in “Go Big, or Go Home”, and we were certainly not about to go home.

The crowd could not get enough of Ashley Moore, who was thrilled to close the show for Frankie’s Bikinis and to both open and close For Love and Lemons, whose whimsical and romantic pieces breathed new life into classic bohemian-chic. She also got to rock one of the four hand-made pop art looks Frankie’s collaborated on with Kim Gordon, the pretty pastel-minded genius behind the creation of Wildfox. Taylor Hannum opened for Indah Clothing in their modern vintage take on swimwear and joined Ashley at the For Love & Lemons show for a few dazzling numbers. Allie Holton and KJ SKorge also made appearances for Beach Bunny and Amuse Society, respectively. Between the runway glamour and backstage interviews, Nous girls sunbathed at the pool, recharged at spa lounges, and hit the beach in the Miami heat.

Keep scrolling to get an inside peek at the Nous girls taking over Swim Week Miami!
linebreak

linebreak

linebreak

linebreak

linebreak

linebreak

linebreak

linebreak

Video Jul 18, 11 18 24 AM i-kd2rZ5X-X2linebreak

Check out Ashley, Taylor, Allie, and KJ‘s portfolios and follow them on Instagram:

Ashley // Taylor // Allie // KJ

jessicafableticscover

Kate Hudson may be the daughter of a beauty legend, but that doesn’t mean she automatically won the genetic jackpot. Kate has to work hard for her hot bod, just like the rest of us. A lifelong fitness fanatic, she admits that she often struggles with being mindful, centered and motivated with workouts in the middle of her crazy hectic life (we hear you, sister). Inspired by the amazing benefits of a long-term healthy lifestyle, she wanted to create an athletic brand that wasn’t just practical for working out, but was also a source of motivation to keep working out. And we think she’s done a pretty darn good job at doing just that.

The Fabletics pieces are fashionable, functional and, well, don’t even get us started on the butt-lifting effect of the leggings. Yeah, you read that right, Fabletics leggings are actually BUTT LIFTING (#micdrop). The patterns are bright and fun, and the designs are anything but basic. We’re talking crisscrossed straps, peekaboo cutouts and mesh for dayys. The way we look at it, if you look good, you feel good, and feeling good totally makes you want to take your routine to the next level, and then the cycle just starts on over again. So put your best foot forward, take your ratty old gym clothes to the nearest Goodwill, and invest in some more fashionable options that get you excited about gearing up for a good sweat. With Fabletic’s genius VIP membership subscription (which is free), you can get your hands on brand new Kate-approved fitness outfits every month at 40% off!! Even if you’re not in the mood to shop, at the very least, sift through their Summer 2015 Lookbook featuring Jessica Serfaty for some top quality #fitsperation.

Screen Shot 2015-08-20 at 2.15.08 PM

Screen Shot 2015-08-20 at 2.16.28 PM

Shop Fabletics here.

Photographer: Michael Khachadoorian
VP, Creative: Talitha Peters
Art Director: Tina Fine
Stylist: Nikkie Tavdi
Sr. Producer: Julia Lieberman
Production Coordinator: Amanda Guiney

Take a look at Jessica’s portfolio and follow her on Instagram.

 

paigeforlfstorescover

Smack in the middle of summer, it’s a little intimidating (even for us) to try to pull off the go-to ‘black on black on black’ trend that pretty much everyone in both New York and LA will tell you is more of a commandment than a fashion statement. So, fellow Missy Elliot fan, it’s time put your thang down, flip it and reverse it. Go all-in and take a fun but simple risk with an ‘all white everything’ ensemble. White on white is an equally as classic option, but there definitely are a few tricks to keep in mind if you really want to do this trend justice.

Thankfully, the fashion goddesses over at LF Stores have given us everything we need to nail this look with their new lookbook, White On, featuring our very own Paige Watkins. Each image has a tip for how to pull off the look, just don’t expect us to be here when you finish. We’ve already headed out the door to our favorite location

Change up textures to build depth.

Accessorize with neutral colors.

Add extra volume to a simple silhouette.

Add extra volume to a simple silhouette.

LAYER LAYER LAYER!

Don’t forget about white denim.

Add in something sheer for a date night look.

 

Follow LF here.

Take a look at Paige’s portfolio and follow her on Instagram.

photogwelovemeliscover

You’re know​n pretty exclusively as Melis+Dainon; so you guys are some kind of a duo? What does that mean and how does that work?
​​Yes! We are partners in life and in business, and are often referred to as a “photography duo.” We share similar talents, and the other skills we have developed really complement each other, so we are a good team. We conceptualize shoots, work with clients, and select models and creative teams together. I (Melis) am the lead on photography, while Dainon is the lighting master. In post, Dainon is the primary retoucher, and I come in for the finishing touches. It’s a great balance!

What ma​kes you different from your p​e​ers and competition?
Our photographic style is all about the search for authenticity. We take photos that are true to life and capture the best and most unique attributes of the model, design, and environment. Rather than adding stylistic signatures to the photos that identify them as ours, we preserve the integrity of the content through straightforward execution that is unfiltered and impactful.

We also took a very different path to photography than most. I earned my Master’s in Business Administration and worked as a Marketing Director, and Dainon earned his law degree and worked as an Executive Director prior to opening Melis+Dainon. Our non-traditional journey provides us with a unique understanding of the challenges that business owners face in developing their brands, as well as the ability to resolve these challenges through an integrated brand marketing and photography approach.

_Sydney-Sakura_Nous_9268-1_FINAL_web

Do you have a specialty or ar​ea of focus?
We specialize in photography and branding for the fashion, beauty, and entertainment industries. Business owners and individuals in these industries are especially affected by image-based branding and depend on quality, impactful photography as a vehicle to communicate with their target customers. It’s a natural fit!

What drove you to expand the s​cope of your servi​ces?
The simple answer is that we realized there was a significant need for an integrated approach to branding, and we were uniquely positioned to provide a solution.

After we launched our photography business, we met a lot of designers, entrepreneurs, and individuals (e.g. models, actors, personalities) who would inevitably discuss their experiences – good and bad – with trying to build their brands. We could see how passionate they were and most had a really clear vision for their value, position, and business. However, in many cases, the brand that their target customers experienced did not fit at all with their vision. The customer-facing materials – like website images, POS displays, catalogs, ads, etc. – either were not very engaging, or worse, engaged the wrong audience entirely. It was frustrating to see brands that we really believe in suffer from miscommunication or lack of clarification between business teams and creatives. So, we decided to do something about it.

What kinds of things have​ you added?
​We now offer services that span the entire marketing process – from concept to campaign. We help businesses, owners, and individuals (personal brands) to grow and develop at all stages – from start-ups to established companies who want to launch new product lines or refine existing plans.

An example of our full-service process may look like:
Introductory brand consulting and strategic planning
Website content creation and structure, on-page SEO, and web images
Social media content creation, strategy, and promotional images
Advertising strategy, planning, implementation, creative direction, and campaign images
Brand direction & consulting – oversee the work of brand contributors to make sure the brand integrity is maintained

What’s the advantage to that?
When we are able to support owners and teams through the various stages of the marketing process, they can feel confident that ​their needs are heard, understood, and translated into quality and effective strategies. There is no gap in communication because we are with them from start to finish and handle both their marketing and photography needs.

Melis_Dainon

 ​#Goals; everybody’s got ’em. What ​are yours?
​We love traveling and experiencing different cultures, so we aim to develop our business into a vehicle that we can use to explore the world. We already have clients in different countries and would like to continue to grow our network so we can work and live without roots. Shooting campaigns in beautiful, exotic locations with amazing talent, and helping to develop global brands would be the ultimate achievement.

Melis+Dainon WEBSITE / INSTAGRAM / TWITTER / FACEBOOK

Sakura Heffron / Syndey Schafer / Taylor Hannum