Beach Beauty

Be unique, be yourself” is the slogan that sums up LF Stores’ message to the rest of the fashion world, and we couldn’t agree more! That’s why we were ecstatic when our girl, Bridget Satterlee, had the chance to model for their Summer 2017 line, and the results were absolutely captivating.

The shoot took place in our own backyard of Venice Beach, California, portraying the beachy street vibes that we hold close to our hearts. LF Stores, with their keen eye for upcoming trends, turned our girl-next-door into an edgy and fierce street fashionista, making us want to sprint to their nearest location in hopes of scoring one of their latest fashion treasures! 

Over the past decade, this brand has evolved into being recognized for their innovative trends, their level of variety and assortment in terms of stock, and their personalized styling sessions. Fearful about what to wear during the upcoming summer heat? Well, this breezy checkered-print summer jumper is bound to compliment your need to stay cool, all while looking chic!   Also, speaking of checkered-print, it is apparent that checkered patterns are making a huge comeback in 2017, but with a contemporary spin. Cheers to being a style pioneer!  🙂

Want to see these trends in action? Take a glance at the full shoot below and become inspired by the electrifying wave that is sweeping the nation:

 

Learn more about LF Stores on their Website and follow their line on Instagram.
Check out Bridget’s portfolio and follow her on Instagram.
Photographer – Solmaz Saberi  Instagram | Website.
 MUA and Hair– Leah Darcy  Instagram.
Stylist – Joel Christiann Instagram.

 

 

 “With messy hair and a thirsty heart, stay gold” is the slogan for Alex G‘s latest campaign with Na-KD and we’re all about it! This beach beauty dominates in their Spring 2017 line, reminding us that details are everything! From complementing your waistline with this pair of adorable silk rose-pink pants, to adding a savy backside bow on this newly-released white blouse, Na-KD highlights the female figure in such a magical way.

Also, we absolutely love how Na-KD aims to re-function how an individual is to wear their clothing. By styling jackets and shirts in a way that’s far from the norm, Na-KD reveals a strong sense of uniqueness and individuality that makes trailblazers out of all their admirers.

Having trouble looking away? Don’t! Take a peek at the rest of Alex’s shoot, as well as her campaign video below:

 

 


Shop more Na-KD here and follow them on Instagram.

Check out Alex G’s portfolio and follow her on Instagram.

Photographer – Christian Harvey Instagram.

Creative and art direction – Sebastian Hammarberg Instagram.

Styling– Sebastian Hammarberg Instagram.

MUA and hair– Matisse Andrews Instagram.

Videography – Cobian Dewey Instagram.

Oh my! MANGO‘s new Spring/Summer 2017 campaign carries a beautiful message, #AStoryOfUniqueness. This is a story of embracing one’s self, talents, passions, strengths, and weaknesses… and who better to represent this sense of uniqueness than a wonderfully creative person like Lauren. Aside from modeling, Lauren thrives in the world of ceramics. Check out some samples of her amazing creations:

Also, peep the campaign video below! It has some serious So-Cal vibes that you’ll adore:



Shop more Mango here and follow them on Instagram

Check out Lauren’s portfolio and follow her on Instagram

Photographer – Angelo Pennetta Instagram

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Ready, set, swim! Once a year, babes from all over the country head to Miami to both showcase and preview the hottest suits of the season. Excited to get in on the action, the Nous team packed up and jet-setted from the West Coast to the Gulf Coast to get in on the action. It may have been our debut season showing there, but we’re believers in “Go Big, or Go Home”, and we were certainly not about to go home.

The crowd could not get enough of Ashley Moore, who was thrilled to close the show for Frankie’s Bikinis and to both open and close For Love and Lemons, whose whimsical and romantic pieces breathed new life into classic bohemian-chic. She also got to rock one of the four hand-made pop art looks Frankie’s collaborated on with Kim Gordon, the pretty pastel-minded genius behind the creation of Wildfox. Taylor Hannum opened for Indah Clothing in their modern vintage take on swimwear and joined Ashley at the For Love & Lemons show for a few dazzling numbers. Allie Holton and KJ SKorge also made appearances for Beach Bunny and Amuse Society, respectively. Between the runway glamour and backstage interviews, Nous girls sunbathed at the pool, recharged at spa lounges, and hit the beach in the Miami heat.

Keep scrolling to get an inside peek at the Nous girls taking over Swim Week Miami!
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Check out Ashley, Taylor, Allie, and KJ‘s portfolios and follow them on Instagram:

Ashley // Taylor // Allie // KJ

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Kate Hudson may be the daughter of a beauty legend, but that doesn’t mean she automatically won the genetic jackpot. Kate has to work hard for her hot bod, just like the rest of us. A lifelong fitness fanatic, she admits that she often struggles with being mindful, centered and motivated with workouts in the middle of her crazy hectic life (we hear you, sister). Inspired by the amazing benefits of a long-term healthy lifestyle, she wanted to create an athletic brand that wasn’t just practical for working out, but was also a source of motivation to keep working out. And we think she’s done a pretty darn good job at doing just that.

The Fabletics pieces are fashionable, functional and, well, don’t even get us started on the butt-lifting effect of the leggings. Yeah, you read that right, Fabletics leggings are actually BUTT LIFTING (#micdrop). The patterns are bright and fun, and the designs are anything but basic. We’re talking crisscrossed straps, peekaboo cutouts and mesh for dayys. The way we look at it, if you look good, you feel good, and feeling good totally makes you want to take your routine to the next level, and then the cycle just starts on over again. So put your best foot forward, take your ratty old gym clothes to the nearest Goodwill, and invest in some more fashionable options that get you excited about gearing up for a good sweat. With Fabletic’s genius VIP membership subscription (which is free), you can get your hands on brand new Kate-approved fitness outfits every month at 40% off!! Even if you’re not in the mood to shop, at the very least, sift through their Summer 2015 Lookbook featuring Jessica Serfaty for some top quality #fitsperation.

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Shop Fabletics here.

Photographer: Michael Khachadoorian
VP, Creative: Talitha Peters
Art Director: Tina Fine
Stylist: Nikkie Tavdi
Sr. Producer: Julia Lieberman
Production Coordinator: Amanda Guiney

Take a look at Jessica’s portfolio and follow her on Instagram.

 

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Smack in the middle of summer, it’s a little intimidating (even for us) to try to pull off the go-to ‘black on black on black’ trend that pretty much everyone in both New York and LA will tell you is more of a commandment than a fashion statement. So, fellow Missy Elliot fan, it’s time put your thang down, flip it and reverse it. Go all-in and take a fun but simple risk with an ‘all white everything’ ensemble. White on white is an equally as classic option, but there definitely are a few tricks to keep in mind if you really want to do this trend justice.

Thankfully, the fashion goddesses over at LF Stores have given us everything we need to nail this look with their new lookbook, White On, featuring our very own Paige Watkins. Each image has a tip for how to pull off the look, just don’t expect us to be here when you finish. We’ve already headed out the door to our favorite location

Change up textures to build depth.

Accessorize with neutral colors.

Add extra volume to a simple silhouette.

Add extra volume to a simple silhouette.

LAYER LAYER LAYER!

Don’t forget about white denim.

Add in something sheer for a date night look.

 

Follow LF here.

Take a look at Paige’s portfolio and follow her on Instagram.