Beach Beauty

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You’re know​n pretty exclusively as Melis+Dainon; so you guys are some kind of a duo? What does that mean and how does that work?
​​Yes! We are partners in life and in business, and are often referred to as a “photography duo.” We share similar talents, and the other skills we have developed really complement each other, so we are a good team. We conceptualize shoots, work with clients, and select models and creative teams together. I (Melis) am the lead on photography, while Dainon is the lighting master. In post, Dainon is the primary retoucher, and I come in for the finishing touches. It’s a great balance!

What ma​kes you different from your p​e​ers and competition?
Our photographic style is all about the search for authenticity. We take photos that are true to life and capture the best and most unique attributes of the model, design, and environment. Rather than adding stylistic signatures to the photos that identify them as ours, we preserve the integrity of the content through straightforward execution that is unfiltered and impactful.

We also took a very different path to photography than most. I earned my Master’s in Business Administration and worked as a Marketing Director, and Dainon earned his law degree and worked as an Executive Director prior to opening Melis+Dainon. Our non-traditional journey provides us with a unique understanding of the challenges that business owners face in developing their brands, as well as the ability to resolve these challenges through an integrated brand marketing and photography approach.

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Do you have a specialty or ar​ea of focus?
We specialize in photography and branding for the fashion, beauty, and entertainment industries. Business owners and individuals in these industries are especially affected by image-based branding and depend on quality, impactful photography as a vehicle to communicate with their target customers. It’s a natural fit!

What drove you to expand the s​cope of your servi​ces?
The simple answer is that we realized there was a significant need for an integrated approach to branding, and we were uniquely positioned to provide a solution.

After we launched our photography business, we met a lot of designers, entrepreneurs, and individuals (e.g. models, actors, personalities) who would inevitably discuss their experiences – good and bad – with trying to build their brands. We could see how passionate they were and most had a really clear vision for their value, position, and business. However, in many cases, the brand that their target customers experienced did not fit at all with their vision. The customer-facing materials – like website images, POS displays, catalogs, ads, etc. – either were not very engaging, or worse, engaged the wrong audience entirely. It was frustrating to see brands that we really believe in suffer from miscommunication or lack of clarification between business teams and creatives. So, we decided to do something about it.

What kinds of things have​ you added?
​We now offer services that span the entire marketing process – from concept to campaign. We help businesses, owners, and individuals (personal brands) to grow and develop at all stages – from start-ups to established companies who want to launch new product lines or refine existing plans.

An example of our full-service process may look like:
Introductory brand consulting and strategic planning
Website content creation and structure, on-page SEO, and web images
Social media content creation, strategy, and promotional images
Advertising strategy, planning, implementation, creative direction, and campaign images
Brand direction & consulting – oversee the work of brand contributors to make sure the brand integrity is maintained

What’s the advantage to that?
When we are able to support owners and teams through the various stages of the marketing process, they can feel confident that ​their needs are heard, understood, and translated into quality and effective strategies. There is no gap in communication because we are with them from start to finish and handle both their marketing and photography needs.

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 ​#Goals; everybody’s got ’em. What ​are yours?
​We love traveling and experiencing different cultures, so we aim to develop our business into a vehicle that we can use to explore the world. We already have clients in different countries and would like to continue to grow our network so we can work and live without roots. Shooting campaigns in beautiful, exotic locations with amazing talent, and helping to develop global brands would be the ultimate achievement.

Melis+Dainon WEBSITE / INSTAGRAM / TWITTER / FACEBOOK

Sakura Heffron / Syndey Schafer / Taylor Hannum

paigeforplanetbluecover

A daydream that turns into a real-life lookbook? Sold. That’s exactly the scenario that played out once we laid eyes on Paige’s recent shoot for Planet Blue. The California-cool brand created a scene that’s everything our dream day at the beach include: think killer shades, chunky, bold accessories and breezy rompers. Oh, and did we mention there are also some retro roller skates involved? Keep on scrolling.

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Shop more Planet Blue here.

Take a look at Paige’s portfolio and follow her on Instagram.

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Reposted from Surfingmagazine.com.

BEHIND THE SCENES

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 MEET ALEXIS

You love brunch now. You love brunch because 2015 SURFING Magazine Swimsuit star Alexis Ren loves brunch and you love Alexis Ren. So, like it or not, you’re a brunch person now. But before you reach for another cup of coffee, do yourself a favor and press play on this video. It’s an in-depth biography on Alexis. And when we say “in-depth biography” what we mean is “150 or so seconds of her looking blindingly sexy while wearing a very minimal amount of clothing.” French toast does sound pretty good right now.

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 MEET TEREZA

Do you love J.K. Rowling and her books? Neither do I! But Tereza Kacerova does and now both you and I have a direct route to her heart. It’s simple. Just go to your local Barnes And Noble and buy the latest issue of SURFING Magazine (for fun) and a Harry Potter book. Or if you’re poor, go to your local elementary school and steal one from a student — all is fair in love and war. Then find Tereza, preferably in a relaxed state, ideally in a lounge chair. Plop down next to her and begin to read your Harry Potter. After 20 minutes or so, slam the book shut in disbelief and exclaim “J.K. Rowling, wow, I can’t even begin to… She’s just so… And the wizardry… Do.. Do you want to get a drink?” She’ll bat her eyes and say yes. Pay for her drink, have an enthusiastic and inquisitive conversation, take her on dates, be compatible, be funny, be flexible, feel the fleecy blanket of love embrace and capsulate both of you, ask her to move in together after nine months, and to marry you after thirty-six months, say I do in front of a priest, have children, navigate the stresses of parenthood, adulthood, marriage, and real life in general while maintaining a level-headed and loving composure. Then her heart will forever be yours.

Maybe it’s not as simple as I thought. This video is cool though, right?

See more at SurfingMagazine.com.

Alexis Ren – Portfolio / Instagram / Twitter

Tereza Kacerova – Portfolio / Instagram

 

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In a world where everything seems overdone to the max, sometimes subtler beauty is the way to go. A clean, natural face is timeless, and we love Monica Baddar’s ability to shoot a model in her most delicate, feminine element. Aside from being less time consuming than a full face of makeup, an understated face is the perfect balance to a bolder clothing choice, like Alexis Ren’s patterned crop jacket and skirt combo. See how Monica captured Alexis, Allison, Diane, Monica, Sydney and Zeda in these gorgeous and natural shots!

Photographer – Monica Baddar WEBSITE / INSTAGRAM

The Models

Alexis Ren / Allison Holton / Diane Murtha / Monica Ollander / Sydney Schafer / Zeda Navarro

TILIKISSEDYOUCOVER

Don’t envision yourself cruising down the Pacific Coast Highway with your hair blowing in the wind anytime soon? Not to worry: all your West Coast desires will be fulfilled when you watch this adorably awesome video starring Faith Picozzi and her boyfriend Filip, shot and directed by photographer extraordinaire John Huba. Based in New York and repped by Elyse Connolly, John recently escaped the East Coast chill to warm up by shooting alongside the California coast, and we really can’t blame him. Watch as the real life couple drive down the coastline with the top down in a convertible Mini Cooper, frolic along Venice Beach trying on heart-shaped sunnies, and eat sweet potato french fries by the beach – all while the sweet, melodic voices of The Everly Brothers’s “I Kissed You” play in the background. (Swoon). Just a forewarning, though, we’re already experiencing major FOMO – and we actually live in LA.

John Huba WEBSITE / INSTAGRAM

Faith Picozzi PORTFOLIO / INSTAGRAM / FILIPANDFAITH