Read more Girls’ Life here.
Photographer – Sean Scheidt
Happiness, a brand known for having THE most adorable social media photos, launched a new collection at Kyle by Alene Too in Beverly Hills last Friday night. A few Nous Models have shot for the brand as of late, so when we got the invite to attend, we RSVP’d: TOTES. Not only did we have a super-fun time, we got to learn more about the brand and what they’re about. Here’s the rundown:
1. Happiness was born out of love (literally). It all started in 2007 on the first day of classes at FIDM, when two students met, fell in love, and teamed up their complementary degrees in Merchandise Marketing and Merchandise Product Development to create a clothing brand that would bring their vision of Happiness to life.
2. It’s family-style. Both Eiman and Michael (now married) have brought in their siblings and parents into the business; with the Hamza’s taking care of business in LA while the Scarpellinis are holding down the fort in Milan. Talk about goals!
3. If you don’t want to #SpreadHappiness, you should probably reevaluate some things. Um, hello!? Why wouldn’t you want to wear something that makes people happy? Imagine it now: it’s a sad, rainy day. You get up, put on your snuggly “Positive Vibes Only” sweatshirt and mentally prepare yourself for the gloomy day ahead. Except as you go about your day, people see the casual reminder on your threads, and they smile. Seeing their delight, you smile back at them. Now everyone’s smiling. It’s a no-brainer. Look cool, feel good and #spreadhappiness.
4. Athleisure is the new black. Well not really, but we think you get what we mean. Gone are the days (re:nights) that required you to wear bodycon dresses and high heels to be party-ready. This is 2015, afterall. We’re all professional multitaskers now. We can be cool, confident AND comfortable all at the same time. You don’t even have to take our word for it, it’s Gigi Hadid-approved.
5. You’ll find Bridget, Holly, and Lauren smiling back at you from ShopHappiness.com. I mean, we may be a little biased here, but our girls not only look the best, they are the best IRL. Just trust us when we say these are three of the coolest, kindest, Happiest girls you’ll ever meet. No false marketing here.
Check out our pics from the event, and some of our favorite pieces from the collection:
Shop more Happiness here.
This article reposted from Byrdie.com.
Most people’s thoughts on lip liner fall into one of two camps: Duh—I’ve totally got this or No way—I would have no idea what I’m doing. Either way, we’re guessing you’re not using this technique. Shown to us by celebrity makeup artist Lauren Andersen, this method is simple and effective. You’ll get a perfectly even shape every time, and it only takes four steps.
Keep reading to find out how it’s done!
Step 1: Place your pencil at the highest point of your Cupid’s bow.
Draw a diagonal line extending down from that point, following your lip line.
Do the same thing on the other side to create an X in the center of your top lip.
Step 2: Starting from the top of your X, draw a line down toward the inner corner of your mouth.
Andersen says to sketch the line so you can adjust as you go—don’t attempt to do it in one swoop.
Then, do the same thing on your bottom lip.
Start from the inner corner, and sketch the line out just to the center of your lip.
Step 3: Repeat step two on the other side.
When applying the liner, Andersen says to be sure you’re using the pencil
right on top of your natural lip line (a sharp pencil helps with this).
Step 4: Fill in with lipstick. Andersen likes to use a lip brush for this step
to blend the liner and lipstick together.
Photographer: Justin Coit
Makeup Artist: Lauren Andersen
Hairstylist: Gregory Russell
Manicurist: Barbara Warner
Producer: Jenna Peffley
Coachella 2015 may have wrapped, but festival season is just beginning. And this year, clothing styles that enhance your inner flower child have been making waves in every day life every since top designers like Valentino and Chloe brought bohemian-infused looks down the runway. But for something that’s more, shall we say, in our budget, Bridget’s latest shoot for Forever21 is what dreams are made of. Throw on a maxi dress to class, a wide-brim hat to brunch and lots of breezy florals, classic denim and lightweight tees in between. Browse the festival-worthy looks here, and you’ll easily stock up on all the essentials for summer concerts and beyond (But just a heads up, we already call dibs on the Woodstock tee. K thx).
Shop more Forever21 here.
“It’s okay to lose yourself for awhile in music or art” We couldn’t agree more with the opening words of Living Doll LA’s 2015 Coachella LookBook. In the spirit of the upcoming festival, let us take you into a whimsical world of fringe, lace and denim.
Begin your epic weekend by twirling around in the Whimsical Whitney Lace Blush Dress that’s equal parts flirty and edgy. For Day 2, these Funk It Up Bellbottoms will easily guarantee that all your dreams will come true, and then some. And for packing up the memories on Day 3, cozy up in the Light Desert Day Oversized Shirt while reminiscing over what’s sure to become the wildest 72 hours of your life.
There’s clearly something about getting a group of people together in the middle of the desert that suddenly transforms Coachella into a melting pot for not only music but art, culture and fashion galore. If you won’t be venturing to Indio Valley this year, read on to at least treat yourself to these seriously awesome threads that pair perfectly with an iTunes playlist and a few of your best friends.
Shop more Living Doll here.
Waking up is hard enough, so why not slip into something just as comfortable as your PJs? Our morning wardrobe process is usually clouded with the words “beauty is pain,” but whoever spoke those fateful words has yet to see American Eagle Outfitters‘ newest line. Luckily, we got to view it all firsthand – Bridget modeled this breezy collection, the perfect transition from your bed into being a real human being. Exhibit A: the Soft & Sexy Long Sleeve T-Shirt. The name says it all; it’s comfy enough to lounge in, but cute enough to not leave you mortified while bumping into your crush on your local coffee run. Win win.
Aside from easing you into your day with style, basics are also the best pieces to get you from winter to spring, aka festival season. We suggest packing the Lace Back T-Shirt and Open Shoulder T-Shirt in your ‘Chella tote, both of which play up the feminine side of a plain tee with lace detailing and a peak of skin. Toss your hair up in a messy bun or finger-comb for an effortless loose waves, and voila! Whether you’re sipping coffee or screaming the lyrics of your favorite headliner, AEO’s Spring collection will make you want to carpe diem like never before.
Shop more American Eagle here.
Spring break season is just around the corner, aka the ideal time of year to introduce a little (or a lot) of color back into your wardrobe. Say sayonara to your black winter wear and head on over to Tilly’s, your one stop destination for vacation-inspired looks du jour. This So Cal-based brand has a knack for adventure and an ever-evolving knowledge of lifestyle trends, perfect for exploring new places during your time off from school or work.
Tilly’s assortment of tribal-chic pieces as modeled by Alexis, Bridget, Giza, Maggimae, Monica, Lyzy, Sydney, and Taylor will immediately have you dreaming of wearing them someplace exotic. Sip a fruity beverage poolside in a bright orange bikini, and then slip into a gorgeous ethnic-patterned crop top & mini skirt combo as you head out to try the cuisine of a new culture for the evening. Nothing but road trips planned? A passport is not needed to sport these fun looks. Race through town in a breezy, tie-dye fringe dress, a traditional American ice cream cone in hand.
Whatever your spirit desires, Spring Break 2015 will be one for the books for all Tilly’s girls out there. Browse through the rest of our favorite looks here to see what adventures are in store!
Shop more Tilly’s here.
These days, it seems as if Monday through Friday is a whirlwind of work, school, traveling, and making excuses for why we don’t have time to workout. So when the weekend arrives, we only have one thing in mind: R&R. But you don’t have to resort to sweatpants to kick back (even though it’s super tempting). Do yourself a favor and spice things up while still maintaining a casual-cool vibe, and enlist Living Doll LA to help! Their take on weekend wear pretty much guarantees adventure ahead: we love how their style incorporates a new perspective on original staples.
The Stella Cross Bottom shirt, for example, adds a fresh twist to the plain white tee, and their grey Cardigan paired with ripped denim is a surprisingly awesome duo that’s perfect for exploring that new art shop downtown. Add in a killer kimono, an always reliable black hat and booties-made-for-walkin’, and suddenly your Saturday just got a whole lot better – and more stylish. Whatever you have in store, you’ll be glad your sweatpants remained safely amongst the “organized” pile of clothes in your apartment.
Shop more Living Doll here.
Obviously, we could never come close to replicating the iconic work of Sports Illustrated: Swimsuit Edition. Idolized by girls and guys alike (understandably), the SI Swim covers have long been a coveted spot for aspiring models worldwide. So, we decided to make this dream come true for a handful of the lovely ladies of Nous Models in an exclusive photoshoot for Nous Zine titled – what else – Nous Illustrated!
As a token of our love and appreciation for the famous SI Swim signature looks, Nous Illustrated is a fun expression of the growing talent here at Nous Models that we are amazed by every day. Captured by one of our favorite photographers Bogdan Morozovskiy, this featurette aims to inspire you to go for the gold. We hope you love it as much as we do!
In the dead of winter- is there a better way to pass the time than to dream of summer? In your day dreaming endeavors… we’ve got the best of the best inspiration for you: a batch of some of our all-time favorite swim looks!