Holly Hicks

happinesscover

Happiness, a brand known for having THE most adorable social media photos, launched a new collection at Kyle by Alene Too in Beverly Hills last Friday night. A few Nous Models have shot for the brand as of late, so when we got the invite to attend, we RSVP’d: TOTES. Not only did we have a super-fun time, we got to learn more about the brand and what they’re about. Here’s the rundown:

5 Reasons to Live in HAPPINESS

1. Happiness was born out of love (literally). It all started in 2007 on the first day of classes at FIDM, when two students met, fell in love, and teamed up their complementary degrees in Merchandise Marketing and Merchandise Product Development to create a clothing brand that would bring their vision of Happiness to life.

2. It’s family-style. Both Eiman and Michael (now married) have brought in their siblings and parents into the business; with the Hamza’s taking care of business in LA while the Scarpellinis are holding down the fort in Milan. Talk about goals!

3. If you don’t want to #SpreadHappiness, you should probably reevaluate some things. Um, hello!? Why wouldn’t you want to wear something that makes people happy? Imagine it now: it’s a sad, rainy day. You get up, put on your snuggly “Positive Vibes Only” sweatshirt and mentally prepare yourself for the gloomy day ahead. Except as you go about your day, people see the casual reminder on your threads, and they smile. Seeing their delight, you smile back at them. Now everyone’s smiling. It’s a no-brainer. Look cool, feel good and #spreadhappiness.

4. Athleisure is the new black. Well not really, but we think you get what we mean. Gone are the days (re:nights) that required you to wear bodycon dresses and high heels to be party-ready. This is 2015, afterall. We’re all professional multitaskers now. We can be cool, confident AND comfortable all at the same time. You don’t even have to take our word for it, it’s Gigi Hadid-approved.

5. You’ll find Bridget, Holly, and Lauren smiling back at you from ShopHappiness.com. I mean, we may be a little biased here, but our girls not only look the best, they are the best IRL. Just trust us when we say these are three of the coolest, kindest, Happiest girls you’ll ever meet. No false marketing here.

 

Check out our pics from the event, and some of our favorite pieces from the collection:

Shop more Happiness here.

Bridget Satterlee / Holly Hicks / Lauren Johnson

bestofflynnskyecover

The first post-MDW weekend of the year is here, and you know what that means: it’s time to put on your prettiest brunch attire and head for the nearest spot with outdoor dining, a refreshing drink and an instagramable backdrop. Enter: Flynn Skye. Each and every piece will have you looking and feeling on top of the summer-weekend world.

A go-to brand for It Girls all over the country, we have had SUCH a great time working with Flynn Skye to bring you the very best #OOTD inspo. From solids to prints, and minis to maxis, it’s safe to say that everything from this brand is #modelapproved. Here’s a look back at some of our very favorite weekend/date/brunch/prettymuchanythinganywhere-worthy looks:

THANK YOU FLYNN SKYE!  We will always be fans, customers and friends.

Shop more from our favorite brand here.

Danielle Herrington / Davia Gomez / Diane Murtha / Faith Picozzi / Holly Hicks / Lauren Johnson / Lyzy Adler

Monica Ollander / Paige Watkins / Polina Frantsena / Sakura Heffron / Sydney Schafer / Zeda Navarro

loveyaz2

Here at Nous, we’re always on the lookout for new talent of all kinds. Sometimes we find them, and sometimes they find us. This summer, we were lucky enough to be approached by Yazzi Williams, a photography blogger who was in town from Australia. When it comes to a test photoshoot, Yazzi is pretty much a one stop shop! A talented photographer, makeup artist and stylist, we were so thrilled that she wanted to work with us. Bringing out soft, feminine qualities in the girls, and capturing perfect golden hour moments, her work is exactly what we were looking for. During her short stay here, we were able to coordinate eleven beautiful photoshoots. All of our girls loved her, and learned so much from the experience. Yaz, this one’s for you! Thank you so much for all of your hard work; we can’t wait until your next trip out here! Here’s a look at some of our favorite moments. To see more of her amazing work, or if you have any questions for her, check out her blog, Love Yaz Photo.

Love Yaz

BLOG // INSTAGRAM

The Models

Diane Murtha // Allison Holton // Chloe Bechtol // Holly Hicks // Brianna Gilchrist // Zeda Navarro

Zelly Dugan // Caralee Ellis // Wase Chief // Maitlyn Simmons  // Selena Sloan

Ed, words can’t describe how much we love you, and love working with you. Over the last year we’ve laughed, grown, oo-ed and ah-ed at your fantastic work, and it’s about time we thank you properly! You’ve become a staple here at Nous, and we can’t wait to see what the next year brings.

Here’s a time warp of Ed’s work with Nous, starting with Wase in November of 2013, all the way through today. Cheers to you, Ed.

Ed McGowan

WEBSITE // INSTAGRAM // TWITTER // TUMBLR // FLICKR

The Models

Wase // Holly // Naty // Angela // Cat // Shawna // Alexah // Caralee // Jocelyn // Alena // Zelly // Amber // Bridget // Faith // Sydney // Allison