LF Stores

Be unique, be yourself” is the slogan that sums up LF Stores’ message to the rest of the fashion world, and we couldn’t agree more! That’s why we were ecstatic when our girl, Bridget Satterlee, had the chance to model for their Summer 2017 line, and the results were absolutely captivating.

The shoot took place in our own backyard of Venice Beach, California, portraying the beachy street vibes that we hold close to our hearts. LF Stores, with their keen eye for upcoming trends, turned our girl-next-door into an edgy and fierce street fashionista, making us want to sprint to their nearest location in hopes of scoring one of their latest fashion treasures! 

Over the past decade, this brand has evolved into being recognized for their innovative trends, their level of variety and assortment in terms of stock, and their personalized styling sessions. Fearful about what to wear during the upcoming summer heat? Well, this breezy checkered-print summer jumper is bound to compliment your need to stay cool, all while looking chic!   Also, speaking of checkered-print, it is apparent that checkered patterns are making a huge comeback in 2017, but with a contemporary spin. Cheers to being a style pioneer!  🙂

Want to see these trends in action? Take a glance at the full shoot below and become inspired by the electrifying wave that is sweeping the nation:

 

Learn more about LF Stores on their Website and follow their line on Instagram.
Check out Bridget’s portfolio and follow her on Instagram.
Photographer – Solmaz Saberi  Instagram | Website.
 MUA and Hair– Leah Darcy  Instagram.
Stylist – Joel Christiann Instagram.

JocelynNcoverphoto

How old are you?

21

Where are you from?

San Francisco, CA

Do you have a nickname?

I get called Joss or Jossy.

What’s your favorite color?

Usually it’s purple but lately I’ve been loving a lot of blue/greens.

How about a lucky number?

The number 5 has always stuck out to me for some reason. My favorite and lucky number!

The classic: You’re stuck on an island and can only have one thing with you. What is it?

I’d bring Beyoncé. Queen B always knows what to do, and she can serenade me while I sleep. Plus she’s a “survivor” so she can do it all.

joclelynN

What’s playing on your iTunes right now?

I’ve currently been obsessed with Sam Smith. His voice is amazingggg!

What brand has some of your favorite ad campaigns of all time?

A lot of the surfer/skate brands has the coolest ads, like Billabong, RVCA, and Roxy. But I also really love Nasty Gal and LF ads, they’re so edgy and fun!

Your best kept beauty secret?

My face tends to get super dry at night so I always use a little Bio Oil around my eyes and dry spots before going to bed. It’s very light and doesn’t clog your pores!

What’s the most random thing to have happened to you on set before?

One time I was laughing and didn’t notice how weird it was and everyone was getting out their phones trying to record my laugh. They said they’d save it for a day they need cheering up! I guess it’s a contagious one!

model style things she's obsessed with

Take a look at Jocelyn’s portfolio and follow her on Instagram.

holidayhats

From being your best friend on that not-so-great hair day to helping you achieve an “it” factor that transforms an outfit, hats are essential to any model’s wardrobe. Winter months leave us feeling frizzy and freezing, so what better way to get through the day than to cozy up under a trendy wide-brim or beanie. Here’s some of our favorite headgear to get you through the winter months with ease and (and maybe a Peppermint Mocha, or two).

Nothing screams quintessential LA style more than the black wide-brimmed hat, like the ones above from LF’s “Sincerely, Skirts” lookbook. It’s the perfect staple that will liven up your wardrobe in these dreary winter months. We love the versatility of this hat; pair it with a light-wash denim jeans and flats for a quick on-the-go day look, or dress it up in a silk frock and vintage booties for a night out. Naty models the many styles of this hat in her Brandy Melville shoot, proving that it’s the perfect fit (literally, the hat is even named Naty).

If you’re a more seasoned hat veteran and are looking to get creative, try this timeless look in olive- the edgier cousin to classic black hat. Not only is this color perfect for colder months, but it’s also extremely flattering and helps liven up our slowly-fading summer complexions. Taylor pulls off the cool girl style of this look in her Brixton hat from PacSun. Can you say, obsessed?

For a cozier alternative to the wide-brim look, we love the beanie. Wear it on the subway en route to a casting call, then stash it in your bag before heading downtown with girlfriends. Bring out your playful side with these fun cat-ear beanies from PacSun. Or throw on an embroidery beanie from Brandy Melville for an instant conversation starter (or ender, depending on your mood). Regardless, you’ll be killin’ it all through the holiday season.

 

Taylor Hannum

PORTFOLIO // INSTAGRAM

Naty Belmont

PORTFOLIO // INSTAGRAM

Coachella Music Festival is right around the corner and everyone wants to know what to wear. While many are unable to seek tips from a pro, NOUSzine went straight to the source and covered Coachella style from day to night. LF Robertson’s in-house style expert, Ashley, shared with us on how to take your look from day to night without losing your sense of personal style. Watch as she shares how she styled our girls, Phoenix and Kym in four great outfits. You can’t lose with these tips! 

 

Coachella Style with LF from Nous Model Management on Vimeo.

For day, Ashley chose a flirty flower girl look for Kym. Flowers galore but roughed up with a pair of amazing military style boots by Steve Madden.

“One of the main trends, going on is the crochet; inside the shredding we have the crotchet exposed. Another must have for Coachella is the cropped tops, right here we have the Mullal floral top. Perfectly fits her, super comfy with the elastic band on the back. Another big trend going forward is the floral headdress. We’ve got the Steve Madden Troopa boots and to add a little bit girly flair we put the ruffled socks with it just to make it a little bit girly but rough it up for the desert. Also we have the Rebbeca Minkoff new spring 2013 cross body bag has the studs going down the side so a little bit of edge but still very girly.”

Phoenix’s rocked a bohemian inspired look, including a lace bustier to the aztec print. 

“We have the paper heart soft shorts with the little fringe details. You’re going to see a lot of soft shorts going forward going into the spring/summer season with the aztec print. We have the bohemian headdress, the Rebecca Minkoff bag, super cute that can hold just about anything you need for Coachella. down here we have the M.I.A. gladiator sandals, super cute, they also come in white which is really great. We just like this whole look together, it’s very cohesive with the bohemian style, perfect for Coachella no matter how hot it gets she’s going to stay nice and cute and cool.”

Kym can’t be missed partying on the field in a neon green beanie, bleached ACDC tee and distressed denim. 

“So night one outfit that Kym’s got on is very edgy rocker-chic. We have the ‘Furst of a Kind’ bleached out vintage tee. We spend a lot of time remaking the vintage tees. You cannot find these anywhere except LF. Down below we have the Report Ackley boot. You’re going to see a ton of exposed boots, lots of buckles going forward. Another perfect choice for Coachella, that way your feet don’t get too ruffed up out in the desert. We have the neon beanie going on so you can’t get lost at night, your friends will be able to find you.”

Phoenix kept her bohemian inspired look going through the night in a dress with aztec print and Steven Madden Thunda boots.

“Phoenix night time outfit for Coachella consists of this really cute angel diva dress, you’ve got the aztec print going down the front so you can still carry that bohemian sense of style throughout the night. We have this really awesome Carmar denim jacket, a bunch of distressing to kind of rough it up, edge it up just a little bit but the dress still keeps it very girly.”

Last minute packing can be the worst but not when your agency is on Robertson Blvd, home of many great and luxe clothing stores. If we were to leave last minute for Coachella Music Festival, LF would be the perfect place to shop.

We took to LF Roberston to cover all of our Coachella needs; from daisy headdresses, distressed denim, cross body bags and novelty sunglasses, LF’s got whatever your Coachella dreams desire!
Ashley from LF on Roberston styled Phoenix and Kym Ellis in stylish yet comfortable looks for the desert. From a care-free bohemian look to an edgy yet feminine style, Ashley covered it all. Both girls had two looks which can easily transition from day to night while still looking cute in the desert. Not only were the looks ideal for fun in the desert, but they’re amazing for going forward into the spring and summer season. 

Want to stay cute while partying in the desert? Then head over to LF Roberston for our Coachella picks and more.
106 S Robertson Blvd Los Angeles, CA 90048 

NOUS zine and LF present Coachella looks day to night. Behind the Scenes Video from Nous Model Management on Vimeo.