Los Angeles

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In a city filled to the brim with legendary movie stars, reality celebrity lifestyles and major ad campaigns everywhere you look (and the men and women behind those campaigns casually picking out produce alongside you at Trader Joes), even the most confident gal can oftentimes feel the pressure to keep up in Los Angeles. The fact that it’s (pretty much) always summer here, too, further ads fuel to the fire; there’s no fleece and cashmere to hide behind. But one longtime makeup artist to the stars is revolutionizing how women perceive themselves with an empowering fitness movement that combines feel-good endorphins, bikinis and a whole ‘lotta girl power.

Anna Branson is changing the game with Barely Hiking, an idea that finally came to life a year ago in Malibu and is quickly gaining momentum in LA and across the country; Branson even has girls on the east coast hashtagging and joining in on the movement. The original idea behind Barely Hiking was this: a pack of girls walking into Runyon Canyon in nothing but hiking shoes and killer bikinis. With the help of supportive girlfriends and clients who immediately thought this was, well, a kickass idea, Barely Hiking had its first hike this year. The result? Amazing.

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“Five minutes after walking into the gate at Runyon, all insecurities were gone,” remembers Branson, who initially wasn’t sure the reaction Barely Hiking would garner from fellow hikers. The support she received from girls—and guys!—alike, however, was overwhelmingly positive and free of any cat calling or side-eyed-sneers. “It was so empowering.”

Runyon Canyon is a 160-acre park is situated in the heart of Hollywood and jam-packed with patrons daily (among them Justin Bieber, Vanessa Hudgens and many a Kardashian), making it a prime location for her movement to gain a spotlight from the public eye—and to inspire and empower girls to be proud of their bodies, flaws and all, no matter what shape or size.

If the concept sounds intimidating, she makes an excellent point that venturing to a pool party or to the beach is equally as scary. These insecurities are something Branson hopes to change by having girls embrace the beauty of their bodies in a natural element, free of the pressures of what we like to call ‘celebreality’. We have to admit that if there’s anyone we can trust, it’s surely Branson herself- the go-to makeup artist for a star-studded roster of clients and Beauty Editor of Darling Magazine. To find out when the next hike is, check out @barelyhiking on Instagram. We’ll see you (and your favorite bikini) there.

@barelyhiking

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California namesake brand PacSun has always been a favorite among the West Coast cool crowd. And with its recent rebranding and new-age, modern storefront on the world famous Third Street Promenade, the beach-ready brand continues to solidify its place as one of the raddest retailers in town. According to CEO Gary Schoenfeld, PacSun took two years to restructure the store and now considers this Santa Monica location a flagship. The newly redesigned storefront features an eye-catching 22-foot billboard created by LA artist Tyler Spangler and is just steps from the beach, making a bikini purchase even more tempting (but justified). Head on over to admire the views and shop favorites like RVCA, Hurley, and Gypsy Warrior, and who knows – you may even bump into Kendall and Kylie.

Shop the new PacSun here:

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“My pick is Selena Gomez. I think she looks so elegant and beautiful and the orchid headpiece is everything!

I would totally wear this look from head to toe.” – Taylor Hannum

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“I love Imogen Poots’ look! It’s sexy, classic, fresh, and unique!” – Faith Picozzi

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“For me it was a tie between Karolina Kurkova and Rosie Huntington Whiteley.

Karolina nailed the essence of the theme in a playful and traditional way,

but Rosie makes it look effortlessly classy in a dress that fits her perfectly.” – Cat Haave

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“I thought Alexa Chung look amazing in her silk gown.

She matched the theme and her hair and makeup was simple yet stunning.

I’ve always loved the silk on a Chinese Kimono, so this dress was perfect! (and pink)” – Monica Ollander

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“Lily Aldridge! I actually tweeted a picture of her last night and said “everything”.

Her dress is so classy and made it so fun by accessorizing it with the fish earrings and purse.

Love the dark burgundy lips too!” – Lyzy Adler

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“I think Kate Hudson can do no wrong on the red carpet and once again last night she killed it!

The color and style made her stand out in the crowd and was on trend with the theme,

but all the while she stayed very true to her on personal style.

She is always the definition of elegant and chic.” – Paige Watkins

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“This is so him. He never has to try too hard.” – Ashley Moore 

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Don’t envision yourself cruising down the Pacific Coast Highway with your hair blowing in the wind anytime soon? Not to worry: all your West Coast desires will be fulfilled when you watch this adorably awesome video starring Faith Picozzi and her boyfriend Filip, shot and directed by photographer extraordinaire John Huba. Based in New York and repped by Elyse Connolly, John recently escaped the East Coast chill to warm up by shooting alongside the California coast, and we really can’t blame him. Watch as the real life couple drive down the coastline with the top down in a convertible Mini Cooper, frolic along Venice Beach trying on heart-shaped sunnies, and eat sweet potato french fries by the beach – all while the sweet, melodic voices of The Everly Brothers’s “I Kissed You” play in the background. (Swoon). Just a forewarning, though, we’re already experiencing major FOMO – and we actually live in LA.

John Huba WEBSITE / INSTAGRAM

Faith Picozzi PORTFOLIO / INSTAGRAM / FILIPANDFAITH

 

 

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Obviously, we could never come close to replicating the iconic work of Sports Illustrated: Swimsuit Edition. Idolized by girls and guys alike (understandably), the SI Swim covers have long been a coveted spot for aspiring models worldwide. So, we decided to make this dream come true for a handful of the lovely ladies of Nous Models in an exclusive photoshoot for Nous Zine titled – what else – Nous Illustrated!

As a token of our love and appreciation for the famous SI Swim signature looks, Nous Illustrated is a fun expression of the growing talent here at Nous Models that we are amazed by every day. Captured by one of our favorite photographers Bogdan Morozovskiy, this featurette aims to inspire you to go for the gold. We hope you love it as much as we do!

The originals:

1964:

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1966:

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1973:

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1976:

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1977:

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1979:

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1997:

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2001:

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2002:

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2003:

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2008:

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2014:

 Bogdan   WEBSITE / INSTAGRAM

Brianna Gilchrist / Bridget Satterlee / Davia Gomez / Lyzy Adler / Maitlyn Simmons / Naty Belmont 

Niki HueyPolina Frantsena / Sakura Heffron / Sydney Schafer / Zeda Navarro / Zelly Dugan 

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When it comes to Coachella, every cool girl knows that outfit inspo is key to making the most of the three-day desert festival. And with the recent announcement of this year’s lineup, we’ve already started mentally prepping our closet as we countdown until the days of rocking out to Kaskade, the Weeknd, and alt-J.

We’re already way ahead of the game thanks to our friends at PacSun, the ultimate California brand for West Coast, bohemian-infused style that’s perfect Coachella fashion. Alexis, Monica and Taylor show us the trends for this year: breezy tunic tops, killer kimonos and printed maxis will keep you grooving all day long, while cozy cardigans lend a stylish (and warm) as you wind down for post-show bonfires in the unexpectedly chilly desert nights. Add in some rad accessories, patterned canvas totes and even a boho-printed portable speaker, and your bags have already packed themselves for a weekend to remember.

Scroll through to browse our festival essentials while listening to the official Coachella 2015 Spotify playlist. And don’t forget to use the code (TAKE30) to receive $30 off your purchase of $100! (Warning: extreme happiness may ensue).

Get $30 off purchases of $100+ (stackable) with code: TAKE30. Valid until 1/15/15 on regular price items and markdowns. Exclusions apply.

Shop more PacSun here and follow them on Instagram.

Alexis Ren PORTFOLIO / INSTAGRAM

Monica Ollander PORTFOLIO / INSTAGRAM

Taylor Hannum PORTFOLIO / INSTAGRAM