PacSun

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California namesake brand PacSun has always been a favorite among the West Coast cool crowd. And with its recent rebranding and new-age, modern storefront on the world famous Third Street Promenade, the beach-ready brand continues to solidify its place as one of the raddest retailers in town. According to CEO Gary Schoenfeld, PacSun took two years to restructure the store and now considers this Santa Monica location a flagship. The newly redesigned storefront features an eye-catching 22-foot billboard created by LA artist Tyler Spangler and is just steps from the beach, making a bikini purchase even more tempting (but justified). Head on over to admire the views and shop favorites like RVCA, Hurley, and Gypsy Warrior, and who knows – you may even bump into Kendall and Kylie.

Shop the new PacSun here:

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When it comes to Coachella, every cool girl knows that outfit inspo is key to making the most of the three-day desert festival. And with the recent announcement of this year’s lineup, we’ve already started mentally prepping our closet as we countdown until the days of rocking out to Kaskade, the Weeknd, and alt-J.

We’re already way ahead of the game thanks to our friends at PacSun, the ultimate California brand for West Coast, bohemian-infused style that’s perfect Coachella fashion. Alexis, Monica and Taylor show us the trends for this year: breezy tunic tops, killer kimonos and printed maxis will keep you grooving all day long, while cozy cardigans lend a stylish (and warm) as you wind down for post-show bonfires in the unexpectedly chilly desert nights. Add in some rad accessories, patterned canvas totes and even a boho-printed portable speaker, and your bags have already packed themselves for a weekend to remember.

Scroll through to browse our festival essentials while listening to the official Coachella 2015 Spotify playlist. And don’t forget to use the code (TAKE30) to receive $30 off your purchase of $100! (Warning: extreme happiness may ensue).

Get $30 off purchases of $100+ (stackable) with code: TAKE30. Valid until 1/15/15 on regular price items and markdowns. Exclusions apply.

Shop more PacSun here and follow them on Instagram.

Alexis Ren PORTFOLIO / INSTAGRAM

Monica Ollander PORTFOLIO / INSTAGRAM

Taylor Hannum PORTFOLIO / INSTAGRAM

holidayhats

From being your best friend on that not-so-great hair day to helping you achieve an “it” factor that transforms an outfit, hats are essential to any model’s wardrobe. Winter months leave us feeling frizzy and freezing, so what better way to get through the day than to cozy up under a trendy wide-brim or beanie. Here’s some of our favorite headgear to get you through the winter months with ease and (and maybe a Peppermint Mocha, or two).

Nothing screams quintessential LA style more than the black wide-brimmed hat, like the ones above from LF’s “Sincerely, Skirts” lookbook. It’s the perfect staple that will liven up your wardrobe in these dreary winter months. We love the versatility of this hat; pair it with a light-wash denim jeans and flats for a quick on-the-go day look, or dress it up in a silk frock and vintage booties for a night out. Naty models the many styles of this hat in her Brandy Melville shoot, proving that it’s the perfect fit (literally, the hat is even named Naty).

If you’re a more seasoned hat veteran and are looking to get creative, try this timeless look in olive- the edgier cousin to classic black hat. Not only is this color perfect for colder months, but it’s also extremely flattering and helps liven up our slowly-fading summer complexions. Taylor pulls off the cool girl style of this look in her Brixton hat from PacSun. Can you say, obsessed?

For a cozier alternative to the wide-brim look, we love the beanie. Wear it on the subway en route to a casting call, then stash it in your bag before heading downtown with girlfriends. Bring out your playful side with these fun cat-ear beanies from PacSun. Or throw on an embroidery beanie from Brandy Melville for an instant conversation starter (or ender, depending on your mood). Regardless, you’ll be killin’ it all through the holiday season.

 

Taylor Hannum

PORTFOLIO // INSTAGRAM

Naty Belmont

PORTFOLIO // INSTAGRAM