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cover photo Feature Reposted from NylonMag.com. The original article can be viewed here.

For all those currently mourning the loss of summer and cursing the autumnal equinox this evening, keep this in mind: Fall is pretty awesome. Just think about it: You won’t feel like you’re melting on your walk to the bodega, fall clothes rule (hello layers), you can leave that handheld spray/fan water bottle contraption at home, fall clothes rule (cozy cardigans + long sleeves), there is more to life than the beach (as much as it pains me to say), and did I mention…fall clothes r u l e? At the forefront of awesome fall collections is indie UK label Motel. For their autumn ’14 lookbook, the brand took their totally awesome collection on a woodland retreat. And even though you’d never expect to pack printed minis, metallic foil slips, textured gothic cardigans, and leopard trousers for a weekend camping excursion, you have to admit that it somehow works. Chalk it up to the collection’s versatility, or the ’90s-inspired styling, but we’re ready to relive our Girl Scouts days, ankle boots, chokers, and minis in tow.   Get a first look in the gallery, complete with styling tips by designer Hannah Parker. Then shop the looks here.

Take a look at Zeda’s portfolio here and follow her on Instagram

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“If I could describe my style in a single piece of clothing it would be a white cotton dress.

It is romantic and comfortable.

I do love being weird and wearing something whimsical or exotic.

Turbans are one of my favorite accessories.

It’s just fun to play dress up every once in a while!”

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Dress – Francesca’s @Francescascollections

Sweater – Urban Outfitters @UrbanOutfitters

Sunglasses – Nordstroms @Nordstroms

Purse – Fendi @Fendi_Official

Shoes – American Apparel @AmericanApparelUSA

Take a look at Alex’s portfolio and follow her on Instagram.

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This. Is. EVERYTHING! Clearly, Athleta knows a thing or two about the daily lives of empowered women. Athleta  celebrates a woman’s  strength and control in their new #PowerToTheShe campaign.

Athleta is our favorite go-to fitness brand because it’s more than just perfectly practical, it’s totally fashion-forward.  So whatever you’ve got on your plate, Athleta can gear you up with apparel designed by and for female athletes that will easily transition into the other parts of your day.  They’ve even got an array of LBDs to sport at work or on a date!  Finally, a brand that keeps us looking and feeling both strong and chic at all times.

“Athleta customers want to do it all – they lead extremely active and busy lives but are still able to balance family, friends, exercise, work, and everything in between. Their desire to keep reaching for more is what ‘Power to the She’ is all about”, says their marketing VP.  We couldn’t agree more!  Our models were recently selected to be part of the new #PowerToTheShe campaign and totally embodied the Athleta woman.

Lauren Johnson is on top of the world right now.  Fresh off the plain from modeling in South Africa for a few months, she’s adjusting to life back in the states.  From castings, to jobs and everything in between, Lauren literally lives the slogan, ‘Power to the She’.  She loves that it reminds already strong women like her to bring that strength and independence to all aspects of their lives, and wardrobes.

 

 

15Niki Huey, mother of a beautiful little girl, could not agree more. “As a girl, I was always involved in any athletic activity that I could sign up for,” she explained. “The competitiveness and lessons taught–in both solo and team sports–is engrained in me. Now, as a mom to a young daughter, I really see and appreciate the value that sending messages of strength has to girls and women today.” As the bold narrative for the campaign suggests, Athleta understands that a woman is a source of limitless capability. We become stronger by empowering ourselves and encouraging others to strive for excellence as well. There is nothing a woman can’t do! Fo Porter, who has been one of the faces of the brand since early 2013 said she’s always felt “empowered by Athleta and all that they have to offer us women.” She went on to say, “I love who I am and the way I feel in their workout gear! Not only do I feel hot as hell, but it also drives me to kick that much more ass whatever activities I’m involved in. Whether it be in the gym, outdoors, yoga or Pilates; I’m confident in every step I take thanks to Athleta!”

 

 

Find a store or shop online at Athleta.com; there’s free shipping on orders over $50 and returns are always processed at no additional cost.

To get more fuel for a life in motion, you can also follow them on Instagram, or check out their blog.

Follow the models: Fo Porter, Lauren Johnson, and Niki Huey Or check out their portfolios.

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Meet Greta Jimenez! Born in Cuba, Greta’s gorgeous glow comes from her Hispanic background. Read on to learn more about Greta!

How do you describe your personal style?

Comfortable and chic.

When did you know you wanted to be a model?

I had it in me since I was a little kid. I spent hours watching fashion shows and looking at models and how they modeled, what their lives were like, etc. I really found the modeling and art world fascinating.

What excites you most about being a model?

Traveling to the most beautiful places and meeting amazing people from all over the world.

What item in your closet could you never part with?

My glasses and high waisted shorts.

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What’s your favorite hair or make up trick?

My favorite makeup trick is putting lots of mascara to open up the eyes! I never leave the house without it! My hair trick is cheap and easy to make. I apply avocado & olive oil maybe once or twice a month to keep it shiny and healthy. And of course, Biotin supplements once a day. A must have!

Do you have any hidden talents?

I can cry very easily.

Tell a random funny story of something that happened in your past.

My most random funny story happened 2 years ago at a fashion show. Right before the show I had to run quickly to the bathroom to change outfits. In the middle of all the rush and typical craziness I never realized there was a candle on next to where I had put my pants. Seconds later the pants were on fire and burning in flames. I started panicking! It was terrifying. I almost lost my mind in the bathroom trying to get the fire off the pants! Thank God for water and human instincts! I managed to put them in the sink and turn off the fire but I’m not going to lie…the pants were a total loss! It was quite embarrassing and scary. Now, I always double check for candles when changing in the bathroom.

 

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Take a look at Greta’s portfolio and follow her on instagram!

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A brand inspired by L.A. lifestyle, Brandy Melville gained its fame among Hollywood celebrities, including The Kardashians, Ashley Benson, Audrina Patridge, Paris Hilton, Lindsay Lohan, Miley Cyrus, Karlie Kloss and many others.

The ‘Brandy Girl’ is the definition of classic character standing out in the crowd, she is refined and fashionable yet relaxed. The typical Brandy Girl is feminine with an urban twist, young at heart, active, tough, stylish, and chic in an effortless way.

Nous model Naty Belmont has been a tried-and-true Brandy Girl since she first signed with Nous Models. It’s an opportunity that millions of girls would dream of getting. We asked Naty to tell us a bit more about being a Brandy girl. 

“The first time I ever worked with Brandy Melville was May of 2013. It wasn’t just my first time working with Brandy but my first time ever working as a model just in general- so I was very nervous to say the least! The whole team was so sweet and easy to get along with, I remember not ever wanting to leave. Being 14 at the time they all treated me like their little sister. The team at BM is like one big happy family.

Now that it’s been a year and a half I can definitely say it’s just like hanging out with family on set. We get so much work accomplished but we have such a fun time doing it. I don’t only get to work with a dream team, but I also get to represent such an amazing brand!!”

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Natalie and two other Brandy girls traveling to shoot on location with photographer Anastasia Krivosheeva (left) and BM creative mastermind Gina Tomasino (right).

“The thing I love most about being a Brandy Girl is the opportunity to be a role model to younger girls; it’s always so crazy hearing from girls saying they look up to me. This brand is known, worn and loved by girls like me from all around the world and being able to represent them and their style is such a huge blessing. It honestly still blows my mind thinking about it.

My room is totally filled with Brandy Melville clothes. The collection is comfy, soft, practical and of course SO cute. I love wearing BM clothes in my everyday life. My older sister and Mom wear it too, so I know I’ll be able to keep Brandy as a part of my wardrobe for a long time to come.”

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Brandy Melville is known for loose fitting off-shoulder tees, soft angora sweaters, flowy dresses, and mini skirts. Women of every age can find something at Brandy Melville to fit their style, closet and budget.

Want to look like a Brandy Girl? Get the quintessential Brandy look as modeled by Naty on BrandyMelville.com. 

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To see more of Naty’s adventures with the Brandy Melville gang, check her out on Instagram @natalieelisee.

Many of the pictures in this post were taken by the fantastic Willow Greene. Follow her on Instagram at @moody_mind and tumblr

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“My personal style is what I like to call tomboy chic.

I mostly stick to jeans, sundresses and Converse.

I’m usually always in neutral colors and will try to spice it up in some way

whether it’s a pair of sky high heels or slapping on some hot pants.

I just like to keep it real and be me, because at the end of the day that’s what style truly is…

Just being you!”

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Crop Top: Vintage! Get a similar look from Forever 21!

Bralette: Urban Outfitters (@urbanoutfitters)

Distressed Denim: JBrand (@jbrandjeans)

Heels: Steve Madden (@stevemadden)

Backpack: Brandy Melville (@brandymelvilleusa)

Take a look at Taylor’s portfolio and follow her on Instagram.

garagedenim_cover4We can’t believe it is almost fall! That means back to school, layers, and getting cozy. Thankfully, Garage Clothing has us covered with their amazing new collection of jeans and separates! We can’t wait for the weather to get cooler so we can rock some of these new looks!

Check out Garage Clothing’s handy denim guide here!

Shot by the talented Chris Heads, our model Tereza shows off how effortlessly cool Garage’s style can look. Check out the behind the scenes on the shoot:

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Skinny jeans are a timeless staple that can never go wrong. Pair them with pretty much anything plaid or a soft tee you are set! Jeggings are basically our favorite things, providing maximum comfort with that long and lean look you love. Check out Garage’s skinny jeans here!

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We love how Tereza conveys a carefree casual style in the campaign. The styling is spot on and strikes the perfect balance between cute and relaxed! Layers, cool colors, and a little bit of sass are key.
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We want it all! Be sure to check out Garage Clothing for all your back to school needs!

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Follow Tereza on Instagram! @terezakacerova

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Everyone needs a second chance! The Giving Keys (@thegivingkeys), led by Caitlin Crosby, repurposes old hotel and house keys into totally chic jewelry with inspirational messages. Stamped with words and phrases like HOPE, DREAM, and LET GO, we could definitely use the little reminder in our lives. Proceeds from the keys go towards transitioning people out of homelessness and into the workforce. Wear a key for yourself, then pass it on to inspire someone else when you’re done! You can shop for your own key and share your story at www.thegivingkeys.com.

The seriously epic campaign was shot by Travis Schnieder. Check out Ashley Moore, Jordan Monaghan, and Maggimae rocking their keys below!

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Ever feel so overwhelmed with your life that you don’t even know where to begin?  We do.  I mean, come on!  Any tried-and-true fashion girl has a lot on her plate for one day.  We get things done!  You’ve got work, play, the gym, dinner, friends- don’t forget your social media feeds, and some shopping time if you’re lucky- sometimes it all just seems like too much!  T.M., an abbreviation short for Transcendental Meditation, is the twice-daily practice of mantra-based meditation.  In short, it’s a great way for people with super-chaotic daily lives to stay grounded, centered, and inspired.

Award winning film director, writer and producer David Lynch has taken on the task of sharing these enlightening techniques with the world with his nonprofit organization, The David Lynch Foundation.

Our girl Alyssa Miller (@luvalyssamiller) says she owes her sanity to T.M.; so when her friend and fashion publicist Robyn Berkeley proposed a capsule collection of lounge and activewear benefiting the David Lynch Foundation, she was all on board.

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“It changed my life. You spend twenty minutes in the morning and twenty minutes at night giving yourself the time to sort through your emotions. It’s all about change from within, like our T-shirt logo says, and this collection just made sense because it’s about eating well, working out, taking care of yourself, and giving back.” – Alyssa 

LIVE THE PROCESS, David Lynch Foundation and Alyssa Miller Collaboration

 

To get your hands on the beautiful collection that donates a portion of proceeds directly to the David Lynch Foundation, check out http://shop.livetheprocess.com

To read Alyssa’s statement for Live the Process, click on over to http://livetheprocess.com/2014/07/bringing-beauty-light-together/ 

 

Thanks Alyssa, for reminding us that our Instagram filters aren’t the only that make us look and feel better about ourselves.  Change begins within.  Live the Process!