Women in Business

Denimdayguesscover

If you seem to notice more fashionistas wearing denim than usual today, it’s not by coincidence: April 29th marks the 16th annual Denim Day, a campaign created by the feminist activist organization, Peace Over Violence (aka, the original girlbosses), headquartered right here in Los Angeles.

The inspiration behind the campaign came from a group of women wearing jeans to the steps of the Supreme Court following the appeal of a rape conviction in 1990. For those unfamiliar to the case, an 18-year old was picked up by her 45-year old driving instructor for her very first lesson. But instead of learning the ins and outs of parallel parking and left hand turns, a beautiful young girl suddenly became the victim of sexual assault when her driving instructor took advantage of her. The story became even more appalling after the judge assigned to her case ultimately ruled against her, stating that since she was wearing tight jeans, she had to have been involved in removing them–thus leading to consensual sex. Denim Day was thus created in response to the outrage over this verdict and to draw much-needed attention to the fact that wearing tight jeans is not an invitation to sexual violence against women.

After bringing awareness to this particular case and uniting people in support of survivors everywhere, Denim Day LA soon caught wave and quickly expanded into a national movement: Denim Day USA. Its reach turned global last year after its exclusive partnership with GUESS, the iconic lifestyle brand famous for its trendsetting denim and noteworthy ad campaigns. As Denim Day’s Official Fashion Sponsor, GUESS spreads the message behind the campaign with storefront windows, social media posts and even in-store pledge books that invite shoppers to join the movement by signing their name and committing to wearing jeans on Denim Day.

Today, GUESS Headquarters in LA and NYC also hosted official press events at the company’s corporate headquarters to unite everyone from politicians like LA Mayor Eric Garcetti, fashion news outlets like Nylon Magazine and GUESS models like Charlotte McKinney together to raise awareness around violence issues. To show our support, we’re bringing you this stunning editorial from Tereza looking quite gorgeous in some Guess Jeans of her own. Girls rule.

Take a look at Tereza’s portfolio and follow her on Instagram.

Photographer – Alvin Nguyen with JP Reps

Stylist – Heidi Meek with Opus Beauty

Makeup – Anna Branson with The Rex Agency

Hair – Crosby Carter Management 

Manicure – Pilar Lafargue 

We’re thrilled to announce that Nous Model Management has received national certification as one of the 11,500 Women’s Business Enterprises (WBE) by the Women’s Business Enterprise National Council!!!

WBENC’s national standard of certification is a seriously meticulous process including an in-depth review of the business and even a site inspection. The certification process is designed to confirm that the business is at least 51% owned, operated and controlled by a woman or women, but in fact,

Nous Models is 100% female owned and operated!

We are so pleased to receive this important certification by WBENC and we are honored to be a part of this great organization that promotes and fosters growth for women-owned businesses.

About WBENC:
The Women’s Business Enterprise National Council (WBENC) is dedicated to advancing the success of certified women’s business enterprises and corporate members in partnership with its affiliated women’s business organizations.

WBENC’s goal is to foster diversity in the world of commerce. Its programs and policies are designed to expand opportunities and eliminate barriers in the marketplace for women business owners. WBENC works with representatives of corporations to encourage the utilization and expansion of supplier diversity programs.

To learn more, go to www.wbenc.org.